Transform content into a business asset
October 13, 2014 - October 15, 2014
The LavaCon Conference on Content Strategy and User Experience
We return to Portland for content strategy, food trucks, karaoke, and general merriment. Don’t miss this awesome event.
October 22, 2014 - October 24, 2014
Information Development World
This new event, from the organizer of the Intelligent Content Conference, promises a focus on customer experience. Join us in San Jose, California.
November 11, 2014 - November 13, 2014
The world’s biggest tech comm conference moves to Stuttgart, Germany this year. A must-attend event for European technical communicators and anyone interested in international tech comm.
December 2, 2014 - December 4, 2014
Gilbane Conference 2014: Content and the Digital Experience
Sarah O’Keefe presents on the Content Strategy panel at Gilbane.
If you’re about to revamp your content strategy, repeat after me: Engage before change.
Here’s how to ensure content strategy failure in ten easy steps. Follow these steps to guarantee that your project disintegrates in spectacular fashion. The top three are: Pick your tools first. Don’t talk to stakeholders. Make bad assumptions. Scriptorium is … Continue reading
When remodeling your kitchen, would you replace 1980s almond melamine cabinets with the same thing? Probably not. (I certainly wouldn’t!) Then why make the content strategy mistake of using new tools to re-create the old formatting in your content?