All organizations have content. Whether it's telling your brand's story to future prospects, or providing important technical documentation in support of your products or services, managing that content efficiently is the difference between it being an asset or liability.
We're Scriptorium Publishing, and since 1997, we've helped companies like yours manage, structure, organize, and distribute content in an efficient way. Turning content into a valuable business asset.
We're the content strategy experts. Let us prove it to you.
June 5, 2016 - June 7, 2016
LavaCon Dublin 2016
October 26, 2016 - October 29, 2016
LavaCon Las Vegas 2016
In lean management, a concrete head is someone resistant to change. In my years working on content strategy projects, I have noticed many people are resistant to changing how they develop and distribute content—sometimes without even knowing it.
A few months ago, I wrote about how you could benefit from having a test bed for your content. I made mention of use cases several times, but what are they, and how can you make them effective?