Scriptorium Publishing

content strategy for technical communication

Transform technical content into a business asset

Transform technical content into a business asset

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Coming soon

May 15, 2014
Webcast: You want it when?! Content strategy for an impatient world

Express registration

May 16, 2014
State of Technology conference

October 13, 2014 - October 15, 2014
The LavaCon Conference on Content Strategy and User Experience

October 22, 2014 - October 24, 2014
Information Development World

November 11, 2014 - November 13, 2014
tekom/tcworld 2014

What’s new

Content strategy—cold as ice

Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.

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Beware the monster of change management: THE MAGNIFIER

For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”

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Making the most of your conversion to XML, part 2

You’ve made the transition to an XML workflow for publishing your technical content, converted all of your legacy content, and started authoring in the new system, as discussed in part 1 of this post. Although you now have a much better outlook on sustainability, you’re still facing a problem: your content creators are having trouble with the idea of separating content from formatting.
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