Scriptorium Publishing

content strategy for technical communication

XML 2006: Case study on single-sourcing by a publisher

Jennifer Jung leads with a quote:

“We must go beyond textbooks, go out into the bypaths and untrodden depths of the wilderness and travel and explore and tell the world the glories of our journey.”

Side note: If you’ve never heard of John Hope Franklin, you should really find out more. Oops, now I’m totally distracted.

Presentation tip: Don’t make your inspirational quotes more compelling than your content.

10 minutes in, and we’re just discussing the pilot project/proof of concept. Not happy.

There’s a fistful of dollars on the slide. I am pondering its significance and distracted again.

One interesting tidbit: During implementation, they established parallel workflows; that is, they produced information in the new system while still using the old system. This approach minimizes risk, but is of course extremely expensive.

Tools: Documentum, XMetaL, XyEnterprise XPP

They used a consultant, and are saying nice nice things about them — the consultant is sitting right there, and is a MUCH better presenter than the customer. Awkward.

I’m headed out of the conference because of another commitment (presenting at STC Northern New England this evening). I’ll have one last wrap-up post about the conference going up shortly.

Author: Sarah O'Keefe

Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.

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