Social media: marketing in every message
Social media has transformed the work of technical communicators, but we’re far from alone in feeling its impact:
Social media has transformed the work of technical communicators, but we’re far from alone in feeling its impact:
In this webcast, Sarah O’Keefe discusses how to calculate the return on investment of an XML/DITA implementation for technical content.
If you are considering XML and DITA, but are trying to figure out whether you can justify the cost and effort, this session is for you.
Earlier this week, Richard Curtis at e-reads asked Do Authors Make Good Publishers?, and he answers the question emphatically in the first paragraph of his post:
The answer is No.
Predictions time! First, let’s review the 2010 post: cloud-based authoring begins to replace desktop authoring, increased adoption of XML alongside more sophisticated justifications, social media, collaboration, important new terms (content strategy [yes!] and decision engine [huh?]).
I’m not sure why I thought “decision engine” was going to take off, because it didn’t. Onward to 2011…
Happy New Year!
In early 2009, we did a rather extensive survey on structured authoring. We asked about plans to implement structured authoring, existing implementations, biggest mistakes, and the like.