The passion quotient
You’ve never heard of the passion quotient? That’s because I just made it up. For example, if 5 authors report that they use Tool X and it is very important (5 on a scale from 1 to 5), then Tool X scores a perfect 5 PQ.
You’ve never heard of the passion quotient? That’s because I just made it up. For example, if 5 authors report that they use Tool X and it is very important (5 on a scale from 1 to 5), then Tool X scores a perfect 5 PQ.
My cynical streak makes me very leery (and often weary) of what politicians say and do, particularly around election time. But an article about President Obama’s re-election strategy really resonated with me—mostly because it offers some insight into what we should be doing in technical communication right now.
Our 2012 event schedule is starting to come together. Our guest speaker lineup includes Char James-Tanny, Peter Lubbers, and Sarah Maddox, with more to be announced.
This year, we are changing our conference schedule somewhat. I am looking forward to participating in Intelligent Content for the first time, and Simon is going around the world for tcworld India.
In 1985, a few eyebrows were raised (and many eyes rolled) when Sally Field gave her “You like me!” Academy Award acceptance speech.
Amidst all this discussion of content strategy, one common approach has been neglected. There’s little discussion of the no-strategy content strategy, even though this approach is probably the market leader.