The framing effect in content strategy
Different flavors of content strategists seem to be having trouble talking to each other. I think it’s because of the framing effect.
Different flavors of content strategists seem to be having trouble talking to each other. I think it’s because of the framing effect.
Whether you’re using relative font sizes for those with low vision, or keyboard functionality for those with motor issues, creating more accessible tech comm content for people with disabilities also makes it easier to navigate and follow for people without disabilities.
We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.
Consumers’ demand for perfect things drives a lot of pesticide use….Ninety percent of pesticide use in apple crops is to get the last five percent of quality of the fruit.