Fall 2014 Scriptorium conference round-up
We have a full schedule of stellar conferences coming up this fall. We hope to see you at one or more of these events.
We have a full schedule of stellar conferences coming up this fall. We hope to see you at one or more of these events.
If you’re about to revamp your content strategy, repeat after me:
Engage before change.
Here’s how to ensure content strategy failure in ten easy steps. Follow these steps to guarantee that your project disintegrates in spectacular fashion. The top three are:
When remodeling your kitchen, would you replace 1980s almond melamine cabinets with the same thing? Probably not. (I certainly wouldn’t!) Then why make the content strategy mistake of using new tools to re-create the old formatting in your content?