The best of 2015
Let’s wrap up 2015 with a look back at popular posts from the year.
Scriptorium wishes you the best for 2016!
Let’s wrap up 2015 with a look back at popular posts from the year.
Scriptorium wishes you the best for 2016!
With the most anticipated film of the year—Star Wars: The Force Awakens—coming out this week, I couldn’t help but think about movie hype and how sometimes it leads to disappointment.
The same thing can happen when hype builds around content strategy. Excitement about implementing a new strategy can be good for an organization, especially when the alternative is hostility or resistance to change. But too much enthusiasm can have unintended consequences and result in failure. Here are some of the pitfalls of project hype and how you can avoid them.
Content creation should no longer be the exclusive domain of full-time writers. Employees in other departments can offer valuable information that your company’s content should capture. Where can you find these part-time contributors?
You can justify intelligent content with efficiency–more reuse, cheaper translation, better content management. The true value of intelligent content, however, is unlocked when you connect content across the organization.