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Author: Alan Pringle

Content operations Learning content Podcast Podcast transcript

Rise of the learning content ecosystem with Phylise Banner (podcast)

In episode 160 of The Content Strategy Experts Podcast, Alan Pringle and special guest Phylise Banner talk about the limitations of the learning management system, the rise of the learning content ecosystem, and more.

I think about enterprise-wide applications. Consider the tools that are used to generate help solutions. Let’s just use Jira as an example. You have a knowledge base, enterprise-wide, and everyone at the organization has access to ask a question or search the knowledge base, or something like that. That’s where I want to go, that’s what I want to see. I want my learning experience platform to be like that. I want a knowledge base that I can tap into any place, anytime, anywhere. And then, have my mastery checked in the ways that I want to have it checked.

— Phylise Banner

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Content operations Podcast Podcast transcript

How to choose a content model with guest Patrick Bosek (podcast)

In episode 150 of The Content Strategy Experts Podcast, Alan Pringle and special guest, Patrick Bosek of Heretto talk about choosing a content model, factors to consider, and when you should think about customization.

“There’s a valid use case for almost every approach that’s out there. There’s no way around that. I think what it really starts to come down to is making sure that you’re matching the 18+ months [ahead] to the decision you’re making now.”

— Patrick Bosek

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AI: Rewards and risks with Rich Dominelli (podcast)

In episode 144 of The Content Strategy Experts Podcast, Alan Pringle (Scriptorium) and special guest Rich Dominelli (Data Conversion Laboratory) tackle the big topic of 2023: artificial intelligence (AI).

“I feel like people anthropomorphize AI a lot. They’re having a conversation with their program and they assume that the program has needs and wants and desires that it’s trying to fulfill, or even worse, that it has your best interest at heart when really, what’s going on behind the scenes is that it’s just a statistical model that’s large enough that people don’t really understand what’s going on. It’s a model of weights and it’s emitting what it thinks you want to the best of its ability. It has no desires or needs or agency of its own.”

— Rich Dominelli

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Misconceptions about structured content (podcast)

In episode 132 of The Content Strategy Experts Podcast, Alan Pringle and guest Jo Lam of Paligo dispel misconceptions and myths about structured content.

“Science and history shows us that structured content, structured authoring, is actually very intuitive. And if I may rewind back to, say, the paleolithic era where we first started using a lot of symbols, and then eventually converting them into what we now know as letters. Understanding patterns on an extremely micro level, and that’s how we actually learn to read and write.”

—Jo Lam

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Structured content: the foundation for digital transformation (podcast)

In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.

If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.

– Amy Williams

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Content operations Podcast Podcast transcript

Content ops stakeholders: Content authors (podcast, part 2)

In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.

“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”

– Alan Pringle

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Content ops stakeholders: Content consumers (podcast)

In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.

“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”

– Bill Swallow

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