Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds. Andy Kessler & Bruce Clarke You may not think that “delighting” customers is part … Read More
Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes: You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. … Read More
Balancing the standardization of structured content against creative requirements is not just about formatting. When companies choose an XML standard, such as DITA or DocBook, they must evaluate whether to use the default structure or modify it to better fit requirements. The discussion about such … Read More
Let’s wrap up 2015 with a look back at popular posts from the year. Scriptorium wishes you the best for 2016!
Content creation should no longer be the exclusive domain of full-time writers. Employees in other departments can offer valuable information that your company’s content should capture. Where can you find these part-time contributors?
When you travel, do people ask you for directions and address you as if you live in the area? I’ve had that happen a few times, and friends and colleagues have shared similar experiences. You may not stand out as an obvious tourist on your … Read More
We’re about to begin the last quarter of 2015, and that means CONFERENCES. Scriptorium is attending many tech comm and content strategy events. Will we see you at these conferences?