What is content strategy? (podcast)
In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate?
Author: Bill Swallow
LearningDITA Live 2019 podcast
In episode 42 of the Content Strategy Experts podcast, Bill Swallow and Kaitlyn Heath talk about Scriptorium’s online event, LearningDITA Live 2019.
Best of 2018: Google Translate, LearningDITA Live, shared pipes, and more
Let’s start off the new year with some blog highlights from the previous year. We wish you a happy, healthy, and successful 2019!
Full transcript of LavaCon 2018 recap podcast
Bill Swallow: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. Hello, I’m Bill Swallow. For episode 39, we thought we’d try something a little different. We just returned home from LavaCon, and while there, we spoke to attendees and vendors about trends, challenges, and take-aways from the conference. We hope you enjoy this short collection of brief interviews. You may notice that the recording’s a bit noisier than usual, after all, we were at a very busy conference in New Orleans, on Bourbon Street.
LavaCon 2018 recap podcast
In episode 39 of the Content strategy experts podcast, Bill Swallow briefly interviews attendees and vendors at LavaCon 2018 about trends, challenges, and take-aways from the conference.
Content strategy requirements: real or fake?
Content strategy is no stranger to change. A strategy must be ever-evolving to meet new business requirements. But how do you determine whether a requirement is real or fake?
The DITA business case: Maximizing content value
Executive summary
Companies require content to support ever-increasing requirements, including:
- Delivering content in multiple formats
- Meeting compliance requirements
- Accelerating time to market
- Handling content variants
- Delivering translated content on a limited budget
This white paper describes the business justifications for investing in the Darwin Information Typing Architecture (DITA)—an open source XML standard—as a foundation for content management.
Full transcript of Content strategy pitfalls podcast: migration
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?
Content strategy pitfalls podcast: migration
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration.
DITA adoption beyond product content
We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need as well.
But what about content needs beyond products?
