This post is part of Scriptorium’s 20th anniversary celebration.
A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.
In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.
Coauthored by Sarah O’Keefe and Gretyl Kinsey
This post is also available in PDF format.
Commissioned by Adobe Systems, Inc. (What does this mean?)
Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.
Today, we are publishing a new white paper, The Age of Accountability: Unifying marketing and technical content with Adobe Experience Manager, which was commissioned by Adobe Systems, Inc.
This document is the first of its kind, so an explanation seems appropriate.
In this podcast, Alan, Bill, and Sarah discuss some of the characteristics of typical DITA projects.
LearningDITA.com currently (as of writing this post) has eight courses and over 2,700 subscribers. So… How are we doing?
Training organizations can use DITA for learning content. The DITA Learning and Training specialization makes it possible.
In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring?
Coauthored by Sarah O’Keefe and Alan Pringle
This post is also available as a white paper, which you can read in PDF format.
First published in 2001.
Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.