This post is part of Scriptorium’s 20th anniversary celebration.
A content strategy implementation requires you to address multiple technical facets: tool and process integration, specifications for how content is delivered, and so on. These technical details, however, are of little interest to the executives who control funding. They are much more interested in seeing results to justify continued spending.
My 2017 trend is the impact of machine translation on content strategy.
Our web site was starting to look a little haggard, so we finally decided to have some work done. Of course, our own content assets and content strategy always take a backseat to client work, so it took roughly forever to make this a priority.