Localization strategy: improving time to market

Bill Swallow / LocalizationLeave a Comment

This post is part of a series on the value proposition of localization strategies.

You can make localization “better” by taking a look at localization value. Quality and cost are important value factors, but improved time to market returns the greatest value.

Improving time to market for localized products and content is no easy task. It’s not as simple as adding more translators to the effort; that may cause more problems (and more delays). Improving time to market involves moving localization up the project chain, and to do so effectively requires a localization strategy.

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