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Opinion

Opinion

2019 trend: Smarter content in unexpected places

It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.

The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?

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Opinion

Training new hires in technical communication

After an arduous job search process that took place during my senior year in the Professional and Technical Writing program at Virginia Tech, I was recently hired here at Scriptorium. One thing I have learned is that matching candidates, especially new college graduates, and jobs in the world of technical communication can be difficult.

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Opinion

DITA adoption beyond product content

We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need as well.

But what about content needs beyond products?

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Localization Opinion

Is Google Translate good enough?

Machine translation continues to evolve. With artificial intelligence in the mix, machine translations seem almost human. Google Translate is one of the top players in this market, supplying everything from basic text translation to browser-embedded (Chrome) translation to a robust translation API. But even with all of these options, is Google Translate good enough?

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Opinion

Return of the technical editor?

I’ve seen quite a few comebacks in my time, from bellbottoms to grungy flannel. But most of these trends are short-lived. A once long-standing staple among technical writing and content authoring groups has nearly gone extinct: the technical editor. Is it time for this role to make a comeback?

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