Before XML, improve DTP

Alan Pringle / XMLLeave a Comment

Thinking about migrating unstructured content to XML? Take a hard look at your existing desktop publishing workflow. The maturity of your DTP process will have a big impact on a move to XML. Following a template-based DTP workflow is not just about implementing best-practice processes. … Read More

Structured authoring: breaking the WYSIWYG habit

Bill Swallow / XML

There are many challenges involved when moving to structured authoring (XML), but perhaps the most personal challenge is breaking out of the WYSIWYG (what you see is what you get) authoring mode. The rise of desktop publishing has merged the roles of writer, editor, designer, … Read More

The case for XML marketing content

Bill Swallow / Content strategy, XML

What’s the first thing that comes to your mind when I say “XML and content”? If large technical documents and back-end databases pop into your mind, you’re in good company. But many content-heavy groups can benefit from adopting XML. Marketing is one of these groups.