Random thoughts about publishing

icon Site Feed

Labels

Palimpsest has moved. Please visit our blog in its new location for the most recent posts from Scriptorium.

Palimpsest

 

Back from Atlanta, STC wrapup

Thursday, May 07, 2009 — posted by Sarah O'Keefe

The STC Summit was fun as always. My slides are below, but first some other observations.

David Pogue was an excellent keynote speaker. And he sang!


Attendance was lower than last year, but traffic at our booth (and others from what I heard) was up. I think this was a combination of a better location for exhibitors, shorter exhibit hours (Wednesday was cut), and perhaps more senior and more serious attendees.

The biggest change from previous years had to be the use of social media in general, but especially Twitter:
Interestingly, it seems as though fewer people blogged the event; instead, they were tweeting. However, Keith Soltys did put up day-by-day summaries on Core Dump, and Gryphon Mountain Journals has some reactions. I was unable to find any other live-blogging; if I missed you, please leave a comment.

Tom Johnson interviewed numerous people (including me) at the event. His interview with Ginny Redish is already available.

The tweeting and other social media augmented the actual event. There were people tweeting for lots of reasons: to solve problems (chairs needed), organize groups for dinner, provide sound bites from presentations, and more. The organizing committee put up a twitter feed on a monitor next to their booth and got lots of attention.

I get the impression that the tweets gave non-attendees a flavor of the event. If you were following #stc09 but not attending, did this make you more likely to consider attending in 2010?

Ironically, one of my presentations was actually about technical communication and Web 2.0 issues. I have a white paper on this topic, which is far more useful than the slides. (OK, if you insist, the slides are also available.)

My second presentation was presumptuously entitled "The State of Structure." This presentation discusses the results of our industry survey on structured authoring, which was conducted in January and February 2009.

If you want more information, the survey report is $200 and available in our store.

Labels: , , ,


5:02 PM Permalink | |

<< Home

divider


Scriptorium Publishing | Post Office Box 12761 Research Triangle Park, NC 27709 | (919) 481 2701 | info@scriptorium.com