A style guide is essential for a successful project. Many of our clients have their own style guidelines, which we follow to ensure that our work matches what they produce in-house.

However, some clients do not have internal style guides. We have developed our own style guide to ensure our work on their projects is consistent.

Our guidelines are divided into two sections:

• Mechanics and usage: These guidelines explain when to use bold type, when to capitalize, and so on.
• Word usage: This section lists words that are frequently misused. Avoid using the words marked with the hazard icon .