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Tag: alignment

White papers

The age of accountability: Unifying marketing and technical content with Adobe Experience Manager

Coauthored by Sarah O’Keefe and Gretyl Kinsey

Commissioned by Adobe Systems, Inc. (What does this mean?)

Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.

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