Coauthored by Bill Swallow and Gretyl Kinsey In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their potential revenue.The challenge of global markets
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
There’s been a ton of discussion about the various organizations, especially STC, recently. With established associations, it can be difficult to take a completely fresh look because of the constraints of structure, organization, and tradition.
So, I thought I’d ask this question: What does your ideal association for technical communicators look like?
