In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More
This post is part of a series on the value proposition of localization strategies. You can make localization “better” by taking a look at localization value. Quality and cost are important value factors, but improved time to market returns the greatest value. Improving time to … Read More
This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October. Localization issues are a primary reason companies seek help with a new content strategy. One of the … Read More
It takes considerable planning and effort to run a successful localization project, from following best practices to evaluating vendors to finding and fixing the weakest link in the localization chain. But the localization process does not end when you receive the translations. Localization testing is … Read More
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