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Localization

Localization best practices (premium)

Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line.

More than ever, products and services are sought, purchased, and consumed in multiple language markets. Proper localization practices are critical to drive sales, and they can save you time and money in production.

This article describes best practices for efficient, effective localization.

Bill Swallow
December 15, 2014
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Opinion

Drink me: starting small like Alice

“What a curious feeling!” said Alice; “I must be shutting up like a telescope.”

And so it was indeed: she was now only ten inches high, and her face brightened up at the thought that she was now the right size for going though the little door into that lovely garden.

Lewis Carroll in Alice’s Adventures in Wonderland

Alan Pringle
January 9, 2012
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