Look in the dictionary, see a reference to MadCap Software. Their latest:
MadCap Blaze is the heir apparent to Adobe FrameMaker.
I haven’t seen Blaze, and as far as I know, it is not yet available in beta. Therefore, this claim seems just a tiny bit premature.
Also, Blaze is going to have tight integration with XML Paper Specification, otherwise known as “PDF-Killer.”
I blogged about XPS early on, when it was code-named “Metro.” I’m very skeptical about XPS; dislodging PDF will take a huge effort. I’m puzzled by MadCap’s focus on XPS.