TOC: Allen Noles/Online books

Sarah O'Keefe / ConferencesLeave a Comment

Publishers are competing against immediacy and convenience, against “free” and “good enough.” The value of immediacy may be higher than the value of acquired a printed book with (presumably) higher quality.

There is an opportunity for new authors to create content. They will need to be adept with video, audio, Flash, and not just words a text. (A question from the audience later pointed out that good writers with technical knowledge are already in short supply. Where will these content-creation savants come from?)

Recommendations for publishers:

  • Digitize
  • Make content ubiquitous
  • Remove barriers to acquisition
  • Improve the user experience beyond the book: chunks, PDF, video
  • Experiment, innovate, repeat.

Think like a beginner.
“In the beginner’s mind there are many possibilities. In the expert’s mind there are few.” -Shunryu Suzuki

Publishing companies are in defensive mode. The presenter thinks they shouldn’t be.

In my experience, people are always in defensive mode when faced with change.

About the Author

Sarah O'Keefe


Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.

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