Sarah O'Keefe / Opinion2 Comments

In the past couple of weeks, I read an excellent post from Dave Kellogg about Facebook, and then received an invitation to join from a fellow technical writer.

So I did.

Here are a few initial impressions:

  • Facebook is much more compelling than LinkedIn (where I also have a profile). I find myself logging into Facebook to see what others are doing.
  • I’m uncomfortable with a single profile for personal and professional use. At a minimum, I’d like the ability to label contacts as personal or professional and then control what information they see about me. Kellogg made a similar point in his posting.

I really wonder how Facebook might fit into a corporate communications strategy. Are there ways in which the Facebook platform might be used for technical support? Or for user forums? I can easily envision “We Hate Product X” groups, but I’m having a little trouble seeing how a more traditional user group might fit into Facebook.

About the Author

Sarah O'Keefe


Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.

2 Comments on “Facebook”

  1. The Facebook model for user groups has merit but Facebook itself is not architected to support such a model. There really does need to be a profile content show/hide feature and a group-side limitation on content and membership for it to work.

  2. Sarah,
    Facebook is one example of social networking which may be in the early stages of evolving into how we handle workflow — with an interface that handles not just our profile but the status of various projects we’re working on — it automates a lot — and is in some ways a virtual community framework. I have more info on Social Networking in my slide presentation at http://www.slideshare.net/BillAlbing/whats-the-buzz-social-networking-as-trend-and-tool which is what I’ll be using as the basis of a talk I’ll be giving with Jenna Moore next month. Hope to see you there.

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