Back from Atlanta, STC wrapup

Sarah O'Keefe / Conferences2 Comments

The STC Summit was fun as always. My slides are below, but first some other observations.

David Pogue was an excellent keynote speaker. And he sang!

Attendance was lower than last year, but traffic at our booth (and others from what I heard) was up. I think this was a combination of a better location for exhibitors, shorter exhibit hours (Wednesday was cut), and perhaps more senior and more serious attendees.

The biggest change from previous years had to be the use of social media in general, but especially Twitter:

  • The #stc09 hashtag got a serious workout, the tweetup drew 50 or 60 people, and there was constant chatter about the conference online.
  • There was a complementary online event, #stcnotthere.
  • As we were leaving the conference in sketchy weather, #stuckinATL_stc09, created by @lisajoydyer, helped us chronicle the various airport delays and find each other at the airport. It made the delays almost bearable.
  • Rachel Hougton’s flickr feed captures the feel of the entire event, ranging from the Georgia Aquarium and the World of Coca-Cola to the honors banquet and lots of casual photos. (great job, Rachel, btw)
  • You can find a collaborative liveblog on scribblelive.

Interestingly, it seems as though fewer people blogged the event; instead, they were tweeting. However, Keith Soltys did put up day-by-day summaries on Core Dump, and Gryphon Mountain Journals has some reactions. I was unable to find any other live-blogging; if I missed you, please leave a comment.

Tom Johnson interviewed numerous people (including me) at the event. His interview with Ginny Redish is already available.

The tweeting and other social media augmented the actual event. There were people tweeting for lots of reasons: to solve problems (chairs needed), organize groups for dinner, provide sound bites from presentations, and more. The organizing committee put up a twitter feed on a monitor next to their booth and got lots of attention.

I get the impression that the tweets gave non-attendees a flavor of the event. If you were following #stc09 but not attending, did this make you more likely to consider attending in 2010?

Ironically, one of my presentations was actually about technical communication and Web 2.0 issues. I have a white paper on this topic, which is far more useful than the slides. (OK, if you insist, the slides are also available.)

My second presentation was presumptuously entitled “The State of Structure.” This presentation discusses the results of our industry survey on structured authoring, which was conducted in January and February 2009.

If you want more information, the survey report is $200 and available in our store.

About the Author

Sarah O'Keefe

Twitter

Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.

2 Comments on “Back from Atlanta, STC wrapup”

  1. Thanks for the post. Regarding David Pogue’s video, which is very good, I was amused to see that the ads displayed during the video were for the Blackberry and a “Boycott NYT” web site. You never know what you’re going to get with Google ads:).

  2. I noticed the Blackberry ad when watching the video with Sarah this morning.
    When doing searches in Yahoo Groups, I’m often amused to see Yahoo’s ad engine grasp at straws. The more obscure the search (particularly in wwp-users and FrameScript-users), the more ridiculous the ad matches get.

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