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June 4, 2009

More cowbell!

About a year ago, we added Google Analytics to our web site. I have done some research to see what posts were the most popular in the past year:

  1. The clear winner was our FrameMaker 9 review. With 21 comments, I think it was also the most heavily commented post. Interestingly, the post itself is little more than a pointer to the PDF file that contains the actual review.
  2. InDesign CS4 = Hannibal post, which discussed InDesign’s encroachment on traditional FrameMaker features.
  3. A surprise…a post from 2006 in which Mark Baker discussed the merits (or lack thereof) of DITA in To DITA or not to DITA

Our readers appear to like clever headlines, because I don’t think the content quality explains the high numbers for posts such as:

We noticed this pattern recently, when a carefully crafted, meticulously written post was ignored in favor of a throwaway post dashed off in minutes with a catchy title (Death to Recipes!).

For useful, thoughtful advice on blogging, I refer you to Tom Johnson and Rich Maggiani. I, however, have a new set of blogging recommendations:

  1. Write catchy titles
  2. Have an opinion, preferably an outrageous one
  3. More cowbell