Answer seven (or fewer) questions about ebooks to win $50

Alan Pringle / News4 Comments

Recent news about two new ebook formats has made ebook distribution even more challenging for publishers. To gain some clarity on the market for ebooks about tech comm (and to keep ourselves from repeatedly banging our heads against the wall), we’re asking for your input on ebook editions and devices.

Ebook readers

Flickr: TheCreativePenn

Take our short survey, and you’ll be eligible to win a $50 gift certificate from

Ebooks survey

The survey closes on Friday, February 24, so respond soon. Thanks for your help!

About the Author

Alan Pringle


Content strategy consulting. Publishing (electronic and print). Eating (preferably pastries and chocolate). COO at Scriptorium.

4 Comments on “Answer seven (or fewer) questions about ebooks to win $50”

  1. Kindle and iBooks are the only readers I care about. iBooks 2.0 supports more interesting features, but requires IOS5, which even for iPad 1 users is questionable.

    1. Tim, I really like your question about how many people bring their personal iPads to work.

      For the record, the three of us with iPads at Scriptorium do bring them into the office. I used mine for testing an ebook prototype just last week.

  2. A few more thoughts:
    * I am at the point that I never want to buy another biz book in print. They get old too fast, take up too much space, etc.
    * However, price is a factor. If I can go get something in print that’s marked down or in the library, then the convenience factor of an iBook may be outweighed by price. I don’t think an eBook should cost nearly as much as a printed one (Yes, I get the production overhead, but I’m also tied to that book on the type of device, can’t share as easily, etc).
    * Thoughts on interactivity and file size: It’s a great thing if the files don’t get too big. However, because Kindle doesn’t yet really support video and because the file sizes can get big, maybe you have URLs embedded in the book to get to the video? Or create an eBook option so folks can purchase one with the video embedded or one with just the URLs? I for one can’t conceive of not being connected when using one of these books. Yes, I would prefer to use a WiFi connection rather than a cellular network, but that would also hit 90% of my usage of technical books.
    * What is most important, though, is that it be consumable on a tablet. I won’t sit at a laptop and read some awful HTML rendering of a book. I want to carry these things around with me, read them on the couch at night or in the doctor’s office or at Starbucks. If I’m at my desk and need them while solving the latest, “How do I do that in FrameMaker?” question, then I have my tablet as a separate device next to my machine and I just go back and forth between the two devices.
    * How many folks are bringing their personal iPads to work? That would be a really interesting datapoint.

  3. Hi Alan–didn’t see you reply! The use of personal devices at work is a really interesting phenomenon! I can’t imagine NOT using my phone or iPad at work (and, yes, for both work and personal reasons). That would have been inconceivable even 2 or 3 years ago. Part of what that means is that an increasing number of people are literally carrying their work around with them wherever they go. And it’s now more than just checking email. We want access to all kinds of information assets everywhere. Yes, there are security issues, but it changes the nature of work significantly.

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