We have updated our book-in-progress site, www.contentstrategy101.com, with new material. Official publication is still scheduled for September 2012.Highlights include portions of a new chapter on implementation, including sections on change management and risk management. We rearranged the chapters into something that we think makes more sense, added more visuals, and generally have a more coherent document.

There’s still a lot of work to be done, including discussions of content strategy patterns and more information about implementation. But I think the core of the book is in reasonable shape, especially the first few chapters, which address various business drivers for content strategy:

• Controlling technical communication costs
  • The fallacy of low-cost documentation
  • Efficient technical content development
  • Reducing the cost of technical support
    • Better technical information, fewer support calls
    • More efficient support operations
  • Content collaboration across the organization
• Marketing and product visibility
  • Supporting marketing with technical content
    • Reinforcing the marketing message
    • What to do when technical content contradicts marketing
  • Increasing product visibility
    • Supporting third-party books
  • Building user community and loyalty
    • Extending the game experience into content
    • User-generated content
• (this one still has a lot of missing pieces) Legal and regulatory
  • Meeting regulatory requirements
    • Technical requirements

Tell us what you think. We have received lots of valuable feedback and have already incorporated some of it into the book. We cannot promise you fame and fortune, but we are including a list of commenters in the acknowledgments section.

About the Author

Sarah O'Keefe

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Content strategy consultant and founder of Scriptorium Publishing. Bilingual English-German, voracious reader, water sports, knitting, and college basketball (go Blue Devils!). Aversions to raw tomatoes, eggplant, and checked baggage.