The best of 2019

Elizabeth Patterson / OpinionLeave a Comment

As 2019 comes to a close, let’s take a look at some of the most popular posts and podcasts from the year. 

Content accounting: Calculating the value of content in the enterprise  

Content value is a hot topic in marketing and technical communication, but it can be a difficult thing to measure. Learn how you can measure content value based on accounting principles like profit and loss statements and balance sheets.

Smarter marcom content 

Smart content offers huge benefits to marketing groups. Whether your company is rebranding or needs to improve time to market, smarter marcom
content has its advantages.

ROI for content strategy: Getting around roadblocks

When you want to streamline content development processes, proving the return on investment (ROI) is one of the most effective ways to get buy-in from managers or executives. But what if there are roadblocks preventing you from gathering the metrics you need to get those numbers? Read about some things you can do to get around them.

The Scriptorium approach to content strategy 

When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity. The key to success is the balance between content and strategy. This white paper generated some discussion that led to an additional podcast

LearningDITA

LearningDITA turned four this year! The e-learning site has grown significantly in the last four years with over 8,000 users. In addition to the online courses, you can hear from industry experts during our free LearningDITA Live 2020 web event (February 10th-12th).

Register for LearningDITA Live 2020.

 

About the Author

Elizabeth Patterson

Marketing and social media expert. Appalachian State alum. Dog mom and chocolate addict.

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