Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.
Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience … Read More
In episode 70 of The Content Strategy Experts Podcast, Elizabeth Patterson shares some highlights from LearningDITA Live 2020. “Structured content is a way to strategically optimize your content so it frees your content from the format. Because it’s free of the format, it also frees … Read More