Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.
Reconnecting in 2021
2020 was an unpredictable year. We learned (or at least attempted) to be flexible during difficult times. With flexibility in mind, we are making some cautious industry and pandemic related predictions for 2021.
The (reluctant) best of 2020
As 2020 comes to an interesting close, let’s take a look at some of our most popular posts and podcasts from the year.
Serving up content strategy
With the holidays coming up, people start thinking about food and planning meals. The approach you take when preparing a holiday meal has a lot of similarities to a content strategy project.
Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
Why having an enterprise content strategy is important to your UX
Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience … Read More
LearningDITA: a free online resource
Are you considering a transition to DITA XML and wondering where to get started? LearningDITA.com provides free e-learning courses on the foundational aspects of DITA. Each lesson includes instructions, practice exercises, and quizzes to test your knowledge, supplemented with additional resources.
Deciding if a mobile-first strategy is right for you
When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.
Use cases for content reuse
Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content?
LearningDITA Live 2020 highlights (podcast)
In episode 70 of The Content Strategy Experts Podcast, Elizabeth Patterson shares some highlights from LearningDITA Live 2020. “Structured content is a way to strategically optimize your content so it frees your content from the format. Because it’s free of the format, it also frees … Read More