In episode 92 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle share how you get started with a content strategy project and what you can do if you really don’t have a solid grasp on your needs. “It’s about opening yourself up to … Read More
The content lifecycle: Archiving
You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach … Read More
Publishing consistent content across the enterprise
Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.
Reconnecting in 2021
2020 was an unpredictable year. We learned (or at least attempted) to be flexible during difficult times. With flexibility in mind, we are making some cautious industry and pandemic related predictions for 2021.
The (reluctant) best of 2020
As 2020 comes to an interesting close, let’s take a look at some of our most popular posts and podcasts from the year.
Serving up content strategy
With the holidays coming up, people start thinking about food and planning meals. The approach you take when preparing a holiday meal has a lot of similarities to a content strategy project.
Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
Why having an enterprise content strategy is important to your UX
Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience … Read More
LearningDITA: a free online resource
Are you considering a transition to DITA XML and wondering where to get started? LearningDITA.com provides free e-learning courses on the foundational aspects of DITA. Each lesson includes instructions, practice exercises, and quizzes to test your knowledge, supplemented with additional resources.
Deciding if a mobile-first strategy is right for you
When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.