When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.
In episode 70 of The Content Strategy Experts Podcast, Elizabeth Patterson shares some highlights from LearningDITA Live 2020. “Structured content is a way to strategically optimize your content so it frees your content from the format. Because it’s free of the format, it also frees … Read More
All of the 2020 LearningDITA Live sessions were recorded and uploaded to a YouTube playlist for your convenience! If you had to miss this year’s conference for some reason, or missed a session you were interested in, you can go back and watch. Thank you … Read More
Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes … Read More
In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy. “There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural … Read More
If done properly, a new content strategy will bring added value to your organization. The transition itself is not always easy, and the success of the projects depends on your stakeholders. Much like trick or treating, you never know what to expect when someone “opens … Read More
In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA, and how it can benefit your organization. “So often we see companies wasting a lot of time copying and pasting. This idea of … Read More
Smarter marcom content has advantages, but marketers are used to writing and formatting content at the same time. Smart content separates writing and formatting. Although getting used to this separation may take some effort, the benefits are well worth it. Most content has an implicit … Read More