At the WritersUA conference last March, Macromedia cancelled participation in the trade show at the last minute. Immediately, rumors began flying (although in fairness we have to say that the Adobe/Macromedia merger was not one of the myriad conspiracy theories that emerged). Before the conference ended, a content-free Macromedia statement appeared in a RoboHelp forum at Macromedia’s site.
The Adobe/Macromedia is now being described as a content management play:
Some have suggest that the merged company be renamed. “Macrobe” appears to be the leading contender.
There is lots of anxiety about software, especially where the two product lines intersect. Illustrator or Freehand? GoLive or DreamWeaver? I would bet on the tool with better market share, which would be bad news for Freehand (Macromedia) and GoLive (Adobe).
Have you thought about the evolution of publishing recently? Here’s someone who has: