One of the greatest benefits of using DITA is specialization. However, specialized DITA is more challenging and expensive to implement than standard, out-of-the-box DITA, which is something you should consider before you take the plunge.
Content creation should no longer be the exclusive domain of full-time writers. Employees in other departments can offer valuable information that your company’s content should capture. Where can you find these part-time contributors?
You can justify intelligent content with efficiency–more reuse, cheaper translation, better content management. The true value of intelligent content, however, is unlocked when you connect content across the organization.
Design and automation are often positioned as mutually exclusive–you have to choose one or the other. But in fact, it’s possible to deliver content in an automated workflow that uses a stellar design. To succeed, you need a designer who can work with styles, templates, and … Read More
This premium post is a recap of a presentation delivered by Sarah O’Keefe at Localization World Berlin on June 4, 2015. It describes how and why to align localization strategy to the customer journey. The new buzzword in marketing is the customer journey. What does … Read More
“What CCMS should we buy?” It’s a common question with no easy answer. This article provides a roadmap for CCMS evaluation and selection. First, a few definitions. A CCMS (component content management system) is different from a CMS (content management system). You need a CCMS to manage … Read More
This webcast recording is a preview of our new Content Strategy 101 book, which will be released in September. Here, Sarah O’Keefe discusses why content strategy is important and how you can use it to transform your technical content from “necessary evil” to a business … Read More
[I am working on a white paper version of the presentation I just gave at the STC Summit in Dallas. This is an excerpt. If you didn’t get a chance to see the session, I’m doing it as a webcast in mid-June (event details) and … Read More
The Darwin Information Typing Architecture (DITA) is being positioned as the solution for XML-based technical content. Is DITA right for you? This white paper describes the potential business advantages of DITA, provides a high-level overview of DITA’s most important features, and then discusses how you … Read More
My latest XML Strategist article is now available in STC’s Intercom magazine. You can also read it online (PDF, 250K). An excerpt: Gutenberg changed the economics of information distribution, and I imagine that many of the artisans who devoted their lives to creating glorious, hand-copied … Read More
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