Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.
In this webcast recording, Sarah O’Keefe and Bill Swallow of Scriptorium Publishing discuss what’s new in technical communication. Alan Pringle moderates.
Whether you’re using relative font sizes for those with low vision, or keyboard functionality for those with motor issues, creating more accessible tech comm content for people with disabilities also makes it easier to navigate and follow for people without disabilities.
Does your company have a strategy for making content available through mobile devices? Are you currently or do you plan to be part of the rapidly growing Bring Your Own Device (BYOD) movement? Do you have a content management system that makes your content accessible for a variety of purposes on the many mobile devices that are currently on the market today?
In this webcast recording, Sarah O’Keefe discusses how to get started with content strategy for technical communication.
In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
In this webcast recording, Sarah O’Keefe discusses content strategy and the role of DITA in content strategy.
In this webcast recording, Sarah O’Keefe, Scott Abel (The Content Wrangler), Race Bannon (Oracle), and Paul Perrotta (Juniper Networks) discuss the state of the technical communication industry.
In this webcast, guest presenter Chip Gettinger of SDL discusses key success factors for component content management systems.
Our trends webcast has become an annual event, and it’s our most popular webcast! Each year, we take our best shot at trends for the upcoming year with a mixture of serious and not-quite-serious predictions. In this webcast recording, Sarah O’Keefe and special guest Bill Swallow, aka techcommdood, share their perspectives on trends for 2013.
This webcast recording is a preview of our new Content Strategy 101 book, which will be released in September. Here, Sarah O’Keefe discusses why content strategy is important and how you can use it to transform your technical content from “necessary evil” to a business asset.
In this webcast recording, Sarah O’Keefe and guest presenter Char James-Tanny discuss tech comm trends for the upcoming year and beyond. Topics include use of the cloud, help authoring tool innovation, business value, adoption of standards, shift to mobile, and more.
In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.
In this webcast recording, Sarah O’Keefe discusses how the cost of developing content affects what is actually created. She leads with a discussion of Gutenberg and how we went from gorgeous, unaffordable, artistic books that took years to produce to more plebeian but affordable books. Then she considers today’s situation, with particular attention to the possibilities of video, information apps, and a look at what has NOT changed.
Content strategy is usually thought of in the context of web development. But today’s software is increasingly information-rich. Software is a content vector, and we need to manage the life cycle of that content. This webcast from guest speaker Ray Gallon adapts content life cycle management principles, taken from web-oriented content strategy, to software development cycles. Some examples from real experiences illustrate this adaptation.
Originally published in tcworld e-magazine, July 2011
In Europe before the 1450s, books were precious, rare objects and were usually copied by hand over a period of months or years. Johannes Gutenberg and his printing press changed the economics of information distribution.
In this webcast, Sarah O’Keefe discusses the results of Scriptorium’s 2011 survey on structured authoring. Topics include adoption rates, tools, implementation costs, lessons learned, and much more.
The Darwin Information Typing Architecture (DITA) provides an XML architecture for technical communication. Although implementing DITA is likely to be faster and easier than building your own XML architecture from the ground up, DITA is not suitable for everyone.
Scriptorium hosts Tristan Bishop of Symantec as he discusses what technical writers need to do to keep up with transforming communication methods and rapid advances in global, mobile, and social dialog.
In this webcast, Nicky Bleiel of ComponentOne and I discuss trends for tech comm in the upcoming year.
In this webcast, Sarah O’Keefe discusses how to calculate the return on investment of an XML/DITA implementation for technical content.
If you are considering XML and DITA, but are trying to figure out whether you can justify the cost and effort, this session is for you.
