The Content Strategy Experts webcast
Scriptorium experts discuss content strategy issues live. Have a content strategy topic you would like for us to discuss? Contact us.
Upcoming webcasts
Smarter content in weird places
September 16th at 1:00 p.m. ET
Smart content (intelligent content, XML) has been used in technical content development for quite a while, and has been used to produce user guides, online help, web content and other technical publications. But we’re now seeing many other groups adopting smart content and pushing content out in a variety of creative ways.
In this presentation, Bill Swallow explores the impact that smart content is making in groups outside technical communication and the sometimes rather weird yet effective applications of this content.
Content as a Service: the backbone of modern content operations
October 13th at 1:00 p.m. ET
Content as a Service (CaaS) moves content out of the traditional publishing world. Instead of creating content and pushing it to consumers at the end of the content lifecycle, you make content available on demand. Content consumers connect to a content repository and extract what they need.
In a CaaS system, the content consumer might be a human or a machine. Instead of publishing the content, you let the requestor decide what they need.
In this webcast, Sarah O’Keefe (Scriptorium) and Divraj Singh (Adobe) explore the concept of Content as a Service and provide CaaS examples. If you have complex content requirements, especially in personalization or system integration, CaaS could help you by providing a way to disconnect content authoring, rendering, and delivery.
Recorded webcasts
Content as a Service: the backbone of modern content operations (webcast)
October 18, 2021In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
Continue reading →“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
Smarter content in weird places (webcast)
September 20, 2021In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.
Continue reading →“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”
– Bill Swallow
Content reuse: How do you recognize redundancy? (webcast)
July 6, 2021How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.
Continue reading →“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”
–Alan Pringle
Unifying customer experience with enterprise content strategy (webcast)
June 14, 2021Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.
In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.
Continue reading →“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”
—Elizabeth Patterson
Think global, act global, go global (webcast)
August 31, 2020Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.
Continue reading →“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”
—Bill Swallow
Why technical communication must be part of your marketing strategy (webcast)
August 10, 2020Sarah O’Keefe talks about why your technical communication needs to become part of your marketing strategy.
Continue reading →“Technical content is being read before the sale. Buyers are not limiting themselves to what they can find in your marketing content, they’re looking for what matters to them and what they’re trying to do.”
—Sarah O’Keefe
Not all digital is transformation (webcast)
August 3, 2020Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation.
Continue reading →“Digital transformation is the use of technology to enrich information delivery.”
—Gretyl Kinsey
Surviving and thriving with AEM and DITA (webcast)
June 29, 2020Sarah O’Keefe discusses general best practices for CCMS implementations, along with a specific focus on the AEM DITA CCMS.
Continue reading →“You then configure AEM XML to support your content model with specialization, constraints, and authoring experience. You can build authoring templates that give people a framework to work in and you can also customize the actual user experience.”
—Sarah O’Keefe
InDesign and DITA (webcast)
June 1, 2020Jake Campbell talks about how you can utilize automated processes in a high-design environment.
Continue reading →“When we’re looking at high-design, we have a focus on form. When we’re looking at automated workflows, we’re looking at a focus on the content itself.”
—Jake Campbell
Taxonomy planning (webcast)
May 4, 2020Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
Continue reading →“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow