The Content Strategy Experts webcast
Scriptorium experts discuss content strategy issues live. Have a content strategy topic you would like for us to discuss? Contact us.
Upcoming webcasts
Unifying customer experience with enterprise content strategy
June 10th at 1:00 p.m. ET
Does your website include content from multiple departments? If so, a departmental content strategy won’t solve your problems. Consider expanding your content strategy if you need content from all sources to be findable and usable for your customers. Enterprise content strategy recognizes that each content type is part of the overall user experience.
In this presentation, Elizabeth Patterson will explore how to work toward a holistic content strategy across your customer-facing content groups.
Recorded webcasts
Think global, act global, go global (webcast)
August 31, 2020Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.
Continue reading →“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”
—Bill Swallow
Why technical communication must be part of your marketing strategy (webcast)
August 10, 2020Sarah O’Keefe talks about why your technical communication needs to become part of your marketing strategy.
Continue reading →“Technical content is being read before the sale. Buyers are not limiting themselves to what they can find in your marketing content, they’re looking for what matters to them and what they’re trying to do.”
—Sarah O’Keefe
Not all digital is transformation (webcast)
August 3, 2020Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation.
Continue reading →“Digital transformation is the use of technology to enrich information delivery.”
—Gretyl Kinsey
Surviving and thriving with AEM and DITA (webcast)
June 29, 2020Sarah O’Keefe discusses general best practices for CCMS implementations, along with a specific focus on the AEM DITA CCMS.
Continue reading →“You then configure AEM XML to support your content model with specialization, constraints, and authoring experience. You can build authoring templates that give people a framework to work in and you can also customize the actual user experience.”
—Sarah O’Keefe
InDesign and DITA (webcast)
June 1, 2020Jake Campbell talks about how you can utilize automated processes in a high-design environment.
Continue reading →“When we’re looking at high-design, we have a focus on form. When we’re looking at automated workflows, we’re looking at a focus on the content itself.”
—Jake Campbell
Taxonomy planning (webcast)
May 4, 2020Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
Continue reading →“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow