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Localization strategy

Localization is not just translation—you have to account for differences in culture, currency, regulations, measurement systems, and product or service offerings. A global organization needs localization strategy to succeed in different markets.

Scriptorium delivers localization strategy plans that:

  • Ensure language quality through managed workflows
  • Optimize the use of transcreation, machine translation, and other localization methods
  • Identify translation vendors and services for each localization method
  • Establish governance and content consistency for all languages
  • Support a global brand strategy

Localization introduces another dimension to content strategy. A multilingual content strategy requires close attention to taxonomy, information architecture, and workflows to ensure those systems can support all the needed languages.

Read more about how to build a localization strategy.