Scriptorium

Bridging technical and marketing content (webinar)
2024-11-13 11:00 - 12:00 (America/New_York)
In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviews special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive.
In this webinar, attendees will learn:

The broader picture of enterprise content operations
Strategies for integrating technical and marketing content
Best practices for using technical content as a marketing asset

Register on BrightTalk
Can’t make it? Register, and BrightTalk will send you a link to watch a recording when convenient. Or, subscribe to our YouTube channel to get notified about recorded webinars and more.
Let’s Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform for deploying help and API docs in a single portal designed to delight your customers.

tcworld 2024
2024-11-05 - 2024-11-07 | INTERNATIONAL CONGRESS CENTER, Messepiazza 1, Stuttgart, 70629, Germany
Stuttgart
November 5th-7th
Join us at the largest technical communication conference in the world! Here’s where you can see the Scriptorium team in action.
So much waste, so little strategy: The reality of enterprise customer content
Speaker: Sarah O’Keefe
From the program: For your customers to effectively use your products and services, it’s critical that technical, learning, and support content are fully integrated across content types. This “enabling” content helps your customers get their work done. Inside your organization, you almost certainly have three (or more!) organizations that are producing this content. Most likely, they each use a content authoring system that is optimized for their specific use case. And those content authoring systems work in isolation.
This is unacceptable.
We need to build out unified content operations so that we can single-source content components in a repository. Content objects such as instructions, definitions, and assessments can then be assembled from this single source of truth. Additionally, we must create shared infrastructure to deliver a unified customer experience; for example, enterprise taxonomy, localization, and design systems.
Unfortunately, we currently don’t have a solution for unified content. Instead, we must combine incompatible software systems. This presentation is a call to action to start working on an enterprise content operations approach.
Modernizing your content management system: The challenges of replatforming
Speaker: Bill Swallow

From the program: Many technical communication organizations have established processes inside a content management system (CMS) and a single source of truth for their content. But over time, business needs change, and the CMS chosen a decade ago may no longer be a good fit for the organization. At some point, it becomes necessary to change systems and replatform the content onto a new CMS.
Changing systems is a costly proposition, and one that needs to be assessed well. The more customization work that was done to meet your original requirements and the more content you have in the current system, the more complicated and expensive a replatforming transition will be.
In this session, you’ll learn about the business justification, the risks, and the benefits of a replatforming project.

Want to connect at tcworld?
Schedule a meeting with us.
Register on the conference website.

LavaCon 2024
2024-10-27 - 2024-10-30
Portland, OR
October 27th-30th
Join us at LavaCon 2024 in Portland, Oregon! Here’s where you can see Scriptorium in action.
The Business Case for Content Operations
Keynote: Monday, Oct 28th at 4:15 pm
In this keynote session, Sarah O’Keefe will walk you through communicating the value of content operations in your organization.
The Horror of Modernizing Content
Tuesday, Oct 29th at 10:45 am
In this breakout session, Alan Pringle and Janet Zarecor will share the challenges of modernizing your content operations and share tips for success, all with a spooktacular horror movie twist.
Introducing the Component Content Alliance
Tuesday, Oct 29th at 12:00 pm
In this panel discussion led by Marianne Calilhanna (DCL), Sarah O’Keefe (Scriptorium), Rob Hanna (Precision Content), and Alvin Reyes (RWS) will discuss the origins of this community resource for content professionals.
Writing a Book on ContentOps: It Takes a Village of Experts
Tuesday, Oct 29th at 2:30 pm
In this panel discussion led by Dr. Carlos Evia, Sarah O’Keefe and Rahel Bailie will talk about the origins of the amazing free book, Content operations: from start to scale.
Want to connect?
Schedule a meeting with us during LavaCon
Register on the conference website.

The Future of AI: Structured Content is Key (webinar)
2024-09-18 11:00 - 12:00 (America/New_York)
September 18th, 11 am ET
In this episode of our Let’s Talk ContentOps! webinar series, industry experts Sarah O’Keefe and Carrie Hane explore the intersection of structured content and artificial intelligence. Discover how structured content improves the reliability and performance of AI systems by increasing accuracy, reducing hallucinations, and supporting efficient content management.
In this webinar, attendees will learn:

AI’s capabilities and limitations
How structured content enhances AI abilities in content management, personalization, and distribution
Best practices for integrating AI and structured content

Register on BrightTalk
Can’t make it? Register, and BrightTalk will send you a link to watch a recording when convenient. Or, subscribe to our YouTube channel to get notified about recorded webinars and more.
Let’s Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform for deploying help and API docs in a single portal designed to delight your customers.

Make Your Documentation Highly Efficient - Without Risk (webinar)
2024-09-12 10:00 - 11:00 (America/New_York)
In this webinar, Scriptorium CEO Sarah O’Keefe along with Josh Anderson and Gershon Joseph of Paligo will share key insights on how to futureproof your technical documentation.
To create robust, maintainable, and future-proof technical documentation, content must be authored with genuine separation of content and layout. XML-based authoring environments offer a rich content model with all the semantics to describe your content properly, and then let the presentation layer take care of the styling.
Once you understand how structured authoring works in a CCMS, you’ll be able to:

Reuse chunks of text and update them all in one place
Streamline the creation and updating of publications
Save significantly on translation costs
Publish to multiple channels
Make your content interoperable with other systems and platforms
Easily scale your content to document product and brand variations that share a lot of your existing content
Establish a low-risk approach to utilizing AI tools throughout your content creation process

Register for the webinar on Paligo’s website.

Content Ops Forecast: Mostly Sunny With A Chance Of Chaos
2024-07-17 11:00 - 12:00 (America/New_York)
Online
July 17th, 11 am ET
Join us for the next episode of our Let’s Talk ContentOps! webinar series where Scriptorium principals Sarah O’Keefe (CEO), Alan Pringle (COO), and Bill Swallow (Director of Operations) provide practical insights on the future of content operations. They’ll deliver sunny predictions, warn of upcoming storms, and equip you to weather unprecedented fronts in the content industry.
In this webinar, attendees will learn:

The current forecast for AI and the clouds on the horizon
Challenges facing your customer content strategy
Recommendations for future-proofing your content operations, come rain or shine

Register for the webinar on BrightTalk.
Can’t make it? Register anyways to get the recording sent straight to your inbox, or subscribe to our YouTube channel to get notified when the recording is published.
Check out other episodes in our Let’s Talk ContentOps webinar series here!

Adobe DITAWORLD 2024
2024-06-11 08:00 - 2024-06-13 17:00 (America/Los_Angeles)
June 11th-13th
Online (and free)
Have you registered for Adobe DITAWORLD 2024? Sarah O’Keefe will be part of a panel of experts called Navigating the AI Frontier on Wednesday, June 12th at 11:15 PDT. This event is free, online, and a great way to connect with leading innovators and experts in the content industry.
Want to connect?
Schedule a meeting with Scriptorium during DITAWORLD.
Register on the conference site.

Webinar: "Managing Content With Tools Beyond Your Control"
2024-05-15 11:00 - 12:00 (America/New_York)
Save the date for the next show in our Let’s talk ContentOps! webinar series! Pam Noreault, Principal Information Architect at Ellucian, and Scriptorium CEO Sarah O’Keefe will discuss the dynamics of authoring teams whose tools are controlled by IT or third-party SaaS ecosystems. It’s a delicate art to get everyone to work together, fix issues, and move forward with content production. Join us to uncover best practices and invaluable tips to streamline content workflow even when the tools are beyond your control.
In this webinar, attendees will learn:

Benefits and drawbacks of SaaS products
Benefits and drawbacks of on-premise products
Tips, tricks, and best practices to keep everything working Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.

Register for the webinar on BrightTalk.

ConVEx Minneapolis
2024-04-08 - 2024-04-10 | Renaissance Minneapolis Hotel, the Depot, 225 Third Avenue South, Minneapolis, MN, 55401, United States
Minneapolis, MN
April 8th – 10th
Join the Scriptorium team at ConVEx Minneapolis! Here’s where you can see our team in action.

AI panel: Should you or shouldn’t you?
Monday, April 8th at 10:15 am
Sarah O’Keefe will share insights on the pros and cons of AI alongside other industry experts Dawn Stevens, Val Swisher, and Rob Hanna.

Content Strategy Nightmares: Cautionary tales
Monday, April 8th at 4:45 pm
Monday afternoon, Sarah and Dawn will share experiences of content strategy projects gone wrong, including what lessons you can learn to avoid these pitfalls.

Replatforming an early DITA implementation
Tuesday, April 9th at 4:45 pm
In this talk, Bill Swallow (Scriptorium) and Emilie Herman (Financial Accounting Foundation) share lessons learned and advice for setting your DITA replatforming project up for success.

Introducing the Component Content Alliance
Wednesday, April 10th at 11:15 am
Bill Swallow will also be on a panel led by Marianne Calilhanna to talk about a new and exciting resource for content professionals; the Component Content Alliance.

Want to connect?
Schedule a meeting with us during ConVEx
Register on the conference website.

Adobe Summit
2024-03-26 - 2024-03-28 | The Venetian Resort Las Vegas, 3325-3355 S. Las Vegas Boulevard, Las Vegas, NV, United States
Las Vegas, NV
March 26th-28th
Join the Scriptorium team in Las Vegas at Adobe Summit 2024!
If you’re attending the AEM Guides user event during the Adobe Summit preconference, don’t miss Sarah O’Keefe’s workshop, Technology is the Easy Part: Succeeding with DITA Adoption in Your Organization.
Want to connect?
Schedule a meeting with us during the event
Register on the Adobe Summit site

AEM Guides user conference
2024-03-24 - 2024-03-25 | Caesars Palace, 3570 Las Vegas Blvd South, Las Vegas, NV, 89109, United States
Las Vegas, NV
March 24th-25th
As part of the preconference event for Adobe Summit, AEM Guides is hosting a user conference, and our team will be there!
Sarah O’Keefe will be leading the workshop, Technology is the Easy Part: Succeeding with DITA Adoption in Your Organization.
DITA enables efficient, mature operations that maximize the value of your business investment in content. But in the midst of reuse strategy, metadata discussions, and migration headaches, it’s easy to overlook the biggest challenges: change resistance and organizational inertia. In this workshop, Sarah will discuss how to navigate typical obstacles to DITA adoption, such as:

“Why not Markdown?”
“My content is special”
“DITA is too hard”
“What’s Wrong with Copy and Paste?”
“You want HOW MUCH funding for this??”

Once the preconference is over, we’ll be going to the Venetian Resort for Adobe Summit!
Want to connect?
Schedule a meeting with us during the event
Register on the AEM Guides user conference site

Webinar: AI needs ContentOps, too!
2024-03-13 11:00 - 12:00 (America/New_York)
Join Scriptorium CEO Sarah O’Keefe and special guest Megan Gilhooly, Sr. Director Self-Help and Content Strategy at Reltio, for this episode of our Let’s talk ContentOps webinar series!

In this show, Sarah and Megan will explore how to successfully integrate AI into your content operations by discussing how to use AI as a tool, how to create content that an AI can successfully consume, and how the role of the writer will shift in a GenAI world.
As an attendee, you’ll learn

The role of content in training the AI
How semantic content drives chatbots
How AI may change the way you write
How to adapt in a GenAI world

Register for the webinar on BrightTalk.

Training 2024
2024-02-26 08:00 - 2024-02-28 17:00 (America/New_York) | Disney’s Coronado Springs Resort, 1000 West Buena Vista Drive, Lake Buena Vista, FL, 32830, United States
Orlando, FL
We can’t wait to connect with you at Training 2024, a dynamic professional development event for trainers, leadership development, digital learning, emerging technologies, and more.
See Scriptorium team in action
Alan Pringle and Janet Zarecor, Director Clinical Systems Education at Mayo Clinic, will be speaking in a lively session with a unique twist.
Christine Cuellar will be hosting our table at Booth #115, right by the test kitchen. Grab a free printed copy of our book, Content Transformation, before you leave!
Want to connect?
Schedule a meeting with us during Training
Register for Training

Building A Business Case for Content Operations (webinar)
2024-01-17 11:00 - 12:00 (America/New_York)
Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s talk ContentOps! webinar series, Sarah O’Keefe and Mark Kelley discuss how to build the business case for content operations.
In this webinar, you’ll learn about

Understanding the proximity of ContentOps to revenue
Positioning your business case for maximum success
Considering the role of generative AI when seeking funding for ContentOps

Register for the webinar on BrightTalk to save your spot and have access to the recorded video later.

From the event organizer:
Let’s Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

tcworld 2023
2023-11-14 - 2023-11-16
Stuttgart, Germany
Join us in November at tcworld, the world’s largest technical communication conference. Here’s where you can see our team in action.
Is AI the meteor? Are we the dinosaurs? An assessment of AI in content operations
When: November 14th, 14:00-14:45 PM (CET)
Where: Plenum1
In this keynote session, Sarah will provide a unique analysis of the impact of AI in the content lifecycle through the lens of her industry-leading experience in content strategy and operations. She’ll be sharing the risks introduced by AI and best-practice recommendations.
Learn more about the session on tekom’s website here.
Panel discussion: AI and Technical Communication – What‘s Next?
When: November 14th, 17:30-18:15 PM (CET)
Where: Plenum1
After hearing Sarah’s keynote session, check out the panel discussion where she and other industry experts will share predictions, thoughts, and ideas on how AI will affect technical communication.
Learn more about the panel on tekom’s website here.
Panel discussion: Demystifying DITA: Unlocking the Potential of Structured Content.
When: November 15th, 15:05 – 16:00 PM (CET)
Where: Arena
(From the organizer): Join our panel of industry experts as they shed light on the world of DITA (Darwin Information Typing Architecture). In this engaging discussion, you’ll gain a comprehensive overview of DITA and the plethora of benefits for content creation, management, and delivery. The panel will delve into the key requirements for successful DITA implementation, offering insights into the migration process and best practices. Additionally, they will explore the crucial aspects of publishing and translation in a DITA environment.
DITA hesitant? DITA confirmed? Don’t miss this opportunity to have your questions answered by our knowledgeable panelists who are eager to engage with the audience to provide practical advice and actionable takeaways for your DITA journey.
Learn more about this panel on the tekom website here.
Are you attending tcworld?
Contact us to set up a private meeting during the event.
Register for tcworld on the tekom website.

Webinar: "ContentOps 2024: Boom or Bust?"
2023-11-08 13:00 - 14:00 (America/New_York)
Join us as Scriptorium kicks off hosting the innovative webinar series, Let’s Talk Content Operations!

In this webinar, Scriptorium principals Sarah O’Keefe (CEO), Alan Pringle (COO), and Bill Swallow (Director of Operations) share their analysis of key content operations trends through the unique perspectives of their decades of industry experience.

Attendees will discover:

Three key trends in content operations
The predicted impact of these trends in 2024
How your organization should adapt

Click here to register for the webinar on BrightTalk.

LavaCon 2023
2023-10-14 - 2023-10-17
San Diego, USA
The Scriptorium team will be back at LavaCon again this year! Sarah O’Keefe will be leading a session with more details to come.
Whether it’s your first time or you’re a seasoned LavaCon veteran, take this opportunity to network with content professionals, advance your career through a variety of engaging sessions, and find best-fit solutions for your content needs.
Contact us to set up a private meeting during the event.
Register for LavaCon on the conference website.

MadWorld 2023
2023-10-08 08:00 - 2023-10-11 17:00 (America/Los_Angeles) | Hard Rock Hotel, San Diego, 207 5th Ave, San Diego, CA, 92101, United States
San Diego, USA
Join the Scriptorium team at the Hard Rock Hotel for MadWorld 2023!
Now that IXIASOFT is part of the MadCap family, we’ll be participating in MadWorld 2023 to talk to current and future IXIASOFT users. Whether you attend MadWorld in-person or online, come network with content professionals and learn how to create a content strategy that delivers dynamic customer experiences.
Contact us to set up a private meeting during the event.
Register for MadWorld on MadCap Software’s website.

How DITA Supports Better Learning Content
2023-09-28 11:00 - 12:00 (America/New_York)
Webinar
Managing learning content is a massive undertaking. Learning can take place online and offline, in classrooms, e-learning environments, with or without live instruction, in a group or solo, and more.
If you’re ready to wrangle the beast of learning content, learn how DITA can support you in this webinar featuring Bill Swallow, hosted by Scott Abel of the Content Wrangler, and sponsored by Heretto.

Register for the webinar on BrightTALK. If you can’t attend, register to access the recording after the show!

TechLearn 2023
2023-09-19 08:00 - 2023-09-21 17:00 (America/Chicago) | Hilton New Orleans Riverside, 2 Poydras Street, New Orleans, LA, 70130, United States
New Orleans, USA
Scriptorium will be attending TechLearn for the first time! Stop by and say hi to Alan Pringle and Christine Cuellar at our sponsor table in the L&D Lessons from Healthcare featured breakout series.
We’re also excited to announce that Alan will host a test kitchen titled The Future of Learning with Content as a Service.
Are you suffering through tedious copy-and-paste work and manual formatting to deliver content via multiple channels? Automate with Content as a Service (CaaS) instead — create a single source of truth and let the delivery platforms provide dynamic content by pulling the latest information. Discover what CaaS is and how it improves the flexibility and scalability of your content operations.
During Alan’s demonstration, you’ll discover:

What Content as a Service (CaaS) is and how it improves the flexibility and scalability of your content operations
Why you don’t have to suffer through tedious copy-and-paste work and manual formatting to deliver content via multiple channels
How CaaS automates your publishing processes, creates a single source of truth, and lets the delivery platforms provide dynamic content by pulling the latest information

Contact us to set up a private meeting during the event.
Register on Training Magazine’s website to secure your place! Get a $100 discount, courtesy of Scriptorium, when you register using discount code TSP1.

Boston DITA User’s Group
2023-09-13 12:00 - 13:00 (America/New_York)
Meeting, online
Sarah O’Keefe will share new insights on a session she led in January based on the predicted impact of Chat GPT and other large language models.
During this virtual meeting, you’ll have the chance to ask Sarah your questions about AI, taxonomy, content operations, and more. We recommend that you watch the recording of her previous session to get the full context of the discussion.
Join the meeting via Zoom on the Boston DITA User’s Group website.

We Have AI — Can We Ditch Structured Content Now?
2023-09-13 11:00 - 12:00 (America/New_York)
Webinar, online
Save the date for this free webinar as Sarah O’Keefe and host, Rahel Bailie, talk about integrating AI in your content operations.
From the organizer:
Today’s content operations demand automation—machines can process huge volumes of information instantly, but they’ve needed predictable content to do that. Until now, the way to efficiently do this has been with semantically structured content. But AI has promised full automation, and many organizations are excited about not only the automation potential but also the cost savings for their content ops. This show’s guest, Sarah O’Keefe, shares her perspectives on what it looks like to integrate AI into content ops.
Register for the webinar on BrightTalk.

DITAWORLD 2023
2023-06-13 - 2023-06-15
Register for DITAWORLD to hear Sarah O’Keefe speak about the impact of AI in content operations.
Is AI the meteor? Are we the dinosaurs?
An early assessment of AI in content operations.
AI has come to the content world with ChatGPT and other generative AI engines, which produce content that looks and sounds plausible. Already, content creators are using these engines to generate content, synthesize existing information, and increase the velocity of content production. We now live in a AI world: synthetic voices, artificial video, generated images and more.
On Tuesday at 9 am PT, Sarah O’Keefe of Scriptorium takes a hard look at the implications of AI across the content lifecycle from authoring to delivery. Who owns AI-generated content? What opportunities and threats does AI present for technical and product content? What do AI-enabled content operations look like?
Attendees will learn:

Where AI’s impact will be felt in content ops
The risks of AI for high-stakes content
Some ideas for getting started with AI

ConVEx
2023-04-17 08:00 - 2023-04-19 17:00 (America/New_York) | Kimpton Hotel Monaco Baltimore, 2 N. Charles Street, Baltimore, MD, 21201, United States
Join Sarah O’Keefe for her talk “The Cost of (Content) Maturity” as she explores the possibilities of knowledge graphs and CMSs that support them, while paying close attention to the cost. Alan Pringle will be part of a panel unpacking the reality checks organizations have to consider before the CCMS selection process.
From the organizer: ConVEx is an immersive experience for content developers. Drop by one of our presentations or chat with us in the community hall. If you’re attending remotely, you can watch sessions live or access the recording later.
Schedule a meeting with us during ConVex
Register for ConVEx

Understanding the Business Value of Content-as-a-Service
2023-02-08 13:00 - 14:00 (America/New_York) | Online
What’s CaaS, and how does it add value to your content? To find out, join Sarah O’Keefe for the free upcoming webinar, “Understanding the Business Value of Content-as-a-Service,” hosted by The Content Wrangler and Heretto.
You’ll learn about this new approach to content delivery, and how to use CaaS to mitigate problems with organizational silos. Join us for 60 minutes of outstanding content, including a live Q&A.
Register now to secure your spot!

Let's Talk Personalization: Personalization for B2B
2023-02-01 11:00 - 12:00 (America/New_York) | Online
From our sponsor, AvenueCX: For years, the B2C space has leveraged personalization to target audiences with relevant content. In the B2B space, businesses are only beginning to recognize the value personalization offers their customer engagement with the brand, revenue, and content experiences. But B2B personalization differs from B2C personalization.
Good news: here’s your opportunity.
Be ahead of the curve by learning how to personalize your content using strategies, key levers, and customer profiles with Sarah O’Keefe and Kevin Nichols in a free podcast hosted by The Content Wrangler.
Register now to save your spot!

tcworld 2022
2022-11-08 - 2022-11-10 | ICS Messe, Stuttgart, Germany
Join us at the largest technical communication conference in the world.
Sarah O’Keefe presents on November 8 at 9:30 a.m. Stuttgart time (Central European time) on Aligning Industry 4.0 with technical communication through Content as a Service.
Contact us to set up a private meeting during the event.
Buy conference tickets.

LavaCon 2022
2022-10-23 - 2022-10-26 | Astor Crowne Plaza Hotel, 739 Canal St., New Orleans, LA, United States
From the organizer: The LavaCon Content Strategy Conference is a gathering place where content professionals share best practices, network with peers, and build relationships.
For decades, we have been railing against content silos and trying to unify content across the enterprise. But our efforts at single sourcing, unified content teams, and enterprise content models are too often foiled by fragmented content groups, competing stakeholders, and general mayhem. Sarah O’Keefe presents From Silo Busting to CaaStle Building on Tuesday, October 25th at 9:00 a.m. New Orleans time (Central time zone).
Additionally, Scriptorium is exhibiting. Contact us to set up a private meeting during the event.
Register for LavaCon.

Adobe DITA World 2022
2022-05-10 - 2022-05-12 | Online
Have questions about AEM and DITA? We’ve compiled some useful resources.
How does content, particularly post-sales content, fit in the scheme of delivering exceptional digital experiences? Find out during a leadership panel discussion, Championing content in the digital transformation game, with Sarah O’Keefe, on Monday, May 10th at 9:10 a.m. Pacific Time.
Sarah O’Keefe is also delivering the morning keynote, The future of publishing is CaaS: How Content as a Service will transform content operations, on Tuesday, May 11th at 9:15 a.m. PT.
During this keynote you will explore:

What CaaS is and why it matters
Some typical CaaS use cases
The challenges in a CaaS environment

Register for DITA World.

ConVEx
2022-05-02 - 2022-05-04 | Tempe Mission Palms Hotel, 60 E 5th Street, Tempe, AZ, 85281, United States
Are you ready for Content as a Service? Join Sarah O’Keefe on Tuesday, May 3rd at 8:30 a.m. Mountain Time and explore what it means to make information available upon request with Content as a Service (CaaS).
More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start, and how do you coordinate your efforts for consistent content personalization across the enterprise? Gretyl Kinsey presents Personalized content: Steps to success on Wednesday, May 4th at 8:30 a.m. MT.
Connect with us in the Community Hall!
