Scriptorium

Webinar: Transforming The Future: ContentOps In The Age Of AI, featuring Scott Abel
2025-03-12 11:00 - 12:00 (America/New_York)
Join us for a chat with Scott Abel, The Content Wrangler, about the future of content operations in the age of artificial intelligence. You may know Scott from his work as a consultant, conference presenter, and talk show host, but in this session, Sarah O’Keefe turns the spotlight back on Scott to ask him what he thinks about the future of content operations.
Abel will explore how AI is reshaping content operations, from creating seamless system connectivity to transforming how content is created, managed, and delivered. He’ll share his thoughts on how AI will change the way platforms for professional content creators work and spotlight a few examples that he believes are coming sooner than many content pros might realize.
Check out past episodes from our Let’s Talk ContentOps! webinar series here. This series was created by The Content Wrangler and is exclusively sponsored by Heretto.
Register on BrightTalk

AEM Guides User Experience
2025-03-16 - 2025-03-17 | The Venetian Resort Las Vegas, 3325-3355 S. Las Vegas Boulevard, Las Vegas, NV, United States
Join the Scriptorium team for the AEM Guides User Conference in Las Vegas! Check back for more information on how you can connect with Scriptorium.

Webinar: Discovering the Basics of DITA with LearningDITA
2025-03-20 13:00 - 14:00
Join Sarah O’Keefe for “Discovering the Basics of DITA with LearningDITA” a free webinar tailored for technical writers who want to learn how to create content in accordance with the Darwin Information Typing Architecture (DITA). You’ll discover the essentials of DITA—what it is, why it’s crucial for creating structured content, and how it revolutionizes consistency and efficiency in documentation.
By exploring core elements such as topics, maps, and metadata, along with DITA specializations like task, concept, and reference topics, you’ll learn why organizations around the globe use DITA to craft modular, reusable content and put it to work.
Attendees will be introduced to LearningDITA—a self-paced, online DITA training course. Lessons include exercises, links to additional resources and videos, and quizzes to test your knowledge.
Register for the webinar here.

Information Energy online conference
2025-04-02 - 2025-04-04
Hear Scriptorium CEO Sarah O’Keefe share the Trends in TechComm: A tale of two extremes at this global online event!
More information about Sarah’s session:
Technical communication is diverging: expert, senior writers on one side and AI automation of basics on the other side. Automation and AI can remove repetitive tasks. But many early AI initiatives are instead focused on total automation and cutting jobs. The argument is that if humans are producing content that’s just adequate, AI can do the job for less.
The tools landscape is also fragmenting with different organizations choosing high-end structured content, developer-focused Markdown, or adding AI to an unstructured workflow. Meanwhile, integration challenges grow as the customer experience needs to draw from numerous systems for content and data, such as CCMS, PIM, and others.

Technical communication shifts to specialized roles as AI replaces basic tasks.
Fragmented tools and complex system integration challenge workflows.
AI raises concerns about bias and sustainability.

Register for Information Energy on the conference website.

ConVEx 2025
2025-04-07 - 2025-04-09 | San Jose Marriott Hotel, 301 South Market Street, San Jose, CA, 95113, United States
Join the Scriptorium team in sunny San Jose for ConVEx 2025! See our team speak in these sessions:
So much waste, so little strategy: The reality of enterprise customer content
In her keynote session, Sarah O’Keefe will share the current state of software for enterprise customer content, the challenges of integration across incompatible systems, and share her vision of the unified content future.
Fighting words: DITA and the battle for better content
In his game-themed session, Jake Campbell will guide you through how DITA makes your content more flexible, how to use out-of-the-box DITA structures to streamline production and customize output, map content to DITA, and build robust, relevant metadata.
And last but not least, don’t forget to stop by our booth for Scriptorium swag, free copies of the latest edition of our book, amazing chocolate, and more!

Webinar: How Humans Drive ContentOps: Navigating Culture, Personalities, and more featuring Kristina Halvorson
2025-05-07 11:00 - 12:00
Discover how human dynamics shape content operations in the next episode of our Let’s Talk ContentOps webinar series! Host Sarah O’Keefe interviews Kristina Halvorson, the Founder and CEO of Brain Traffic and an experienced content strategist. From repairing cross-silo tensions to identifying intrinsic motivations, this webinar explores strategies for navigating the human side of content operations.
In this webinar, attendees will learn

Addressing personalities, ambitions, and company culture
Balancing legacy knowledge as currency
Fostering effective collaboration

Register for the webinar on BrightTalk.
Check out past episodes from our Let’s Talk ContentOps! webinar series here. This series was created by The Content Wrangler and is exclusively sponsored by Heretto.

DITAWORLD 2025
2025-06-03 - 2025-06-05
Online event, June 3rd—5th
June 4th panel discussion: Empathy is not a prompt
Risks and Chances of Technical Content Services in an AI-first World
In an era where AI is reshaping how we create, deliver, and consume technical content, what remains uniquely human? Join moderator Stefan Gentz and industry experts Sarah O’Keefe, Bernard Aschwanden, and Markus Wiedenmaier as they explore the evolving role of empathy, ethics, and human judgment in content services.
This session will dive into the promises—and pitfalls—of AI-driven automation in tech comm. From content accuracy and bias to transparency, user trust, and the subtle nuances of tone and intent, we’ll examine what AI gets right, where it falls short, and how content professionals can shape a future that’s both efficient and empathetic.
Whether you’re embracing AI tools or cautiously navigating their rise, this panel will offer grounded insights and bold questions to help you lead with clarity in an AI-first world.
Register for DITAWORLD 2025 to hear Sarah speak in this live panel discussion!

Ready, set, AI: How to futureproof your content, teams, and tech stack (webinar)
2025-06-11 12:00 - 13:00
Your customers already expect smart, AI‑powered experiences. The question isn’t if you’ll adopt AI—but how fast you can get your content and processes ready. Following the packed‑house panel at ConVEx San Jose, we’re bringing the conversation online; including some interactive elements and fresh insights since the conference.
In one focused hour, our experts break down what “AI‑ready” really means and show you how to get there without derailing daily operations.
Artificial Intelligence is reshaping how content is created, accessed, and used. But before jumping into AI initiatives, how do you prepare your content, your teams, and your organization for success? Join our expert panel featuring Sarah O’Keefe (Scriptorium), Marianne Calilhanna (DCL), and Dipo Ajose-Coker as they dive into the essentials of getting AI-ready.
Prepare to level up your content strategy for an AI-driven future.
Key takeaways

Assess your content landscape: Spot gaps in structure, governance, and findability before AI exposes them.
Build an AI‑friendly pipeline: Practical steps to enrich content with the right metadata and semantics.
Upskill (and calm) your teams: Change‑management tips that turn AI anxiety into enthusiasm.
Choose the right use cases first: Quick‑win scenarios that prove value fast, from content intelligence to virtual assistants.
Mitigate the risks: Proven guardrails for data privacy, bias, and quality control.

Expert panel

Sarah O’Keefe, CEO, Scriptorium: Industry pioneer and strategist for scalable content operations.
Marianne Calilhanna, VP Marketing, Data Conversion Laboratory: 30‑year veteran turning complex content services into pragmatic solutions.
Dipo Ajose‑Coker, Senior Product Marketing Manager, RWS Tridion Docs: Bridge between developers and end‑users, champion of structured content and AI‑driven productivity.

Register for the webinar here!

Inside the transformation: How CompTIA rebuilt its content ecosystem for greater agility and efficiency (webinar)
2025-06-25 12:00 - 13:00
CompTIA plays a critical role in the global technology ecosystem. As the largest vendor-neutral credentialing organization for technology workers, CompTIA supports technology professionals with digital skills training and job-role based certifications. After an acquisition, CompTIA faced the challenge of unifying multiple content systems, editorial teams, and delivery formats. To tackle this, they implemented a centralized, structured content model supported by a robust content management system.
This webinar details how CompTIA overhauled its content operations from strategy through implementation. Becky Mann, VP Content Development at CompTIA, Bill Swallow, Director of Operations at Scriptorium, and David Turner, Consultant Publishing Automation at DCL walk through this challenging transformation that was implemented without a pause in production. CompTIA transformed content to DITA and updated to a modern component content management system (CCMS) that now allows CompTIA’s instructional designers to focus on creating high-quality learning experiences instead of formatting files.
Register for this webinar on DCL’s website.

Webinar: The Sky is Falling—But Your Content is Fine with Jack Molisani
2025-07-23 11:00 - 12:00
Every few years, a new publishing trend sends leadership into a frenzy:

“We need micro content for smartwatches!”
“Everything must go into chatbots!”
“Get ready for VR and the Metaverse!”
“AI will replace our content team!”

Sound familiar?
In the next episode of our Let’s Talk ContentOps webinar series, host Sarah O’Keefe and guest Jack Molisani explore how structured content will futureproof your content operations no matter what tech trends come along. Learn how to prepare content once and publish everywhere, from toasters to chatbots to jumbotrons and beyond.
Register for this webinar on BrightTalk.
Check out past episodes from our Let’s Talk ContentOps! webinar series here. This series was created by The Content Wrangler and is exclusively sponsored by Heretto.

Webinar: Learning content that’s built to scale: CompTIA’s leap to structured content
2025-09-10 11:00 - 12:00
Teams are under pressure to do more—more formats, languages, publishing outputs, and audiences. After an acquisition, CompTIA faced fragmented systems, manual processes, and time-consuming formatting.
In the next episode of our Let’s Talk ContentOps! webinar series, guest Becky Mann, Vice President of Content Development at CompTIA, will share how CompTIA transformed its learning content operations to scale globally and meet evolving delivery demands. Whether you’re battling copy-paste chaos or looking to modernize your instructional workflows, you’ll find practical insights to futureproof your learning content.
In this webinar, attendees will learn how to:

Streamline instructional design and multiformat delivery with structured content
Eliminate copy/paste through modular reuse
Align teams, tools, and workflows for scalable content transformation

This series was created by The Content Wrangler and is exclusively sponsored by Heretto.
Register for the webinar on BrightTalk.

LavaCon 2025
2025-10-05 - 2025-10-08
October 5th-8th
Atlanta, Georgia, USA
Join our team in Atlanta for the 2025 LavaCon Content Strategy Conference! Here’s where you can see our team in action during the event.
The impossible dream: Unified authoring for customer content
Is it really possible to configure enterprise content—technical, support, learning & training, marketing, and more—to create a seamless experience for your end users? In this session, Sarah O’Keefe discusses the reality of enterprise content operations: do they truly exist in the current content landscape? What obstacles hold the industry back? How can organizations move forward?
In this session, attendees will learn:

The challenging status quo in enterprise content ops
The reasons that we don’t have any good solutions
A vision of the way forward

Smart content for smart learning: Transforming DITA into LMS courses
Scriptorium launched LearningDITA 10 years ago. When the site struggled to support an ever-increasing number of students, we faced a dilemma. How could we build a new site with a better learning experience while using the same DITA source files as the foundation? In this session, Alan Pringle unpacks the story of LearningDITA, sharing practical insights that apply to anyone who’s looking for a structured approach to learning content.
Learn how we transformed DITA content into LMS e-learning courses by:

Creating content and assessments using the DITA Learning and Training specialization
Developing an automated SCORM publishing pipeline
Customizing how the Moodle LMS integrates SCORM packages into the learning experience

Swag, chatting, and chocolate at the Scriptorium booth
Don’t forget to stop by our booth (#31 in the Salon Ballroom) to chat with our team, grab a free copy of our book, Content Transformation, chocolate, and more!
Save $200 on your LavaCon registration using the referral code Scriptorium25.
Want to make sure we meet?
Contact us to schedule a meeting during the event.

Webinar: Why Cheap Content Is Expensive — and How to Fix It
2025-11-05 11:00 - 12:00
In today’s race to produce more content faster, many organizations have turned to the lowest-cost resources available — often resulting in high turnover, inconsistent quality, and a cycle of rework that drains time and money. This “race to the bottom” appears economical at first, but it ultimately undermines both team stability and content effectiveness.
In this webinar, guest Dawn Stevens and host Sarah O’Keefe explore a smarter alternative: using automation strategically to handle repeatable, low-value tasks, and reinvesting those savings into better-qualified, more experienced technical communication professionals. The result? Fewer roles overall, but higher-value ones — enabling your team to focus on designing, governing, and delivering high-quality information products that meet business goals.
Register for the webinar on BrightTalk.

tcworld 2025
2025-11-11 - 2025-11-13
November 11th—13th
Stuttgart, Germany
Come see us at tcworld 2025, the largest technical content conference in the world! Hear Scriptorium CEO Sarah O’Keefe speak in the following session.
Accelerating global content delivery with structured learning content
This case study presentation describes an implementation of structured learning content for a major organization that supports technology professionals with training and certification programs
The organization client manages a growing portfolio of digital content, certification materials, and training resources. They needed robust, scalable content operations to keep pace with evolving learning needs and market demands. They evaluated several traditional learning content systems, but none of them met their stringent requirements for authoring, flexibility, automation, and extensibility. Ultimately, the organization decided to build learning content ops on a DITA-based CCMS.
Today, the source content is unified in a centralized repository where all content is stored and managed, eliminating the recurring production headaches of duplication, versioning, and copy and paste. Their instructional designers no longer spend time on formatting and file management—instead, they focus on crafting better learning experiences.
The presentation describes the process of moving from traditional learning tools to a component-based approach.
Want to see this session live? Register for tcworld on the conference site.
Make sure we meet!
Contact us to schedule a meeting during the event.

Learning experiences at scale: The role of structured content (webinar)
2026-01-28 11:00 - 12:00
In this webinar, Sarah O’Keefe, the founder and CEO of Scriptorium, describes the successful implementation of a DITA-based component content management system (CCMS) for a major organization that supports technology professionals with training and certifications.
Facing a growing portfolio of digital content, certification materials, and training resources, as well as the limitations of traditional learning systems, the organization needed robust content operations for scalability and automation.
The move to a component-based approach unified their source content in a centralized repository, eliminating common production headaches like duplication and versioning. Now, instructional designers are free from time-consuming formatting and file management tasks, allowing them to focus on crafting better learning experiences.
Register for the webinar on Zoom.

MEGAComm 2026
2026-02-11 - 2026-02-12
Jerusalem, Israel, and online
February 11th-12th
We’re excited to kick off 2026 with MEGAComm, which is celebrating its 20th anniversary!
Sarah O’Keefe will participate in a tekom Israel round table discussion about the challenges, concerns, and opportunities in the content industry.

Location: Online
Date: Wednesday, February 11th.
Time: 1 pm EST

Register for MEGAComm on the conference website.

Ask Me Anything: AI in content ops (webinar)
2026-02-25 11:00 - 12:00
In a recent podcast, Sarah O’Keefe and Alan Pringle discussed the impact of AI on technical communication. Here’s your chance to join the discussion. Join us for an AMA!

Date: Wednesday, February 25th
Time: 11 am Eastern
Register on Zoom

Can’t make it to the live show? Register, and we’ll send you the recording!

Chart your AI-ready content ops career (webinar)
2026-03-11 11:00 - 12:00
In this webinar, Emilie Herman, Director of Content Operations at the Financial Accounting Foundation (FAF), shares lessons from her career journey. Emilie’s journey began in developmental editing and tradebook publishing and evolved into modern content operations.
Through the lens of publishing services and large-scale content workflows, she’ll show how the shift from manual processes to automation mirrors what’s happening with AI, and what that means for your career.
For anyone navigating a career in content ops, this session highlights the opportunities that emerge when you’re willing to learn new tools, hone key content ops skills, and chart a course forward in a rapidly evolving content landscape.

Date: Wednesday, March 11th
Time: 11 am Eastern
Register on Zoom

Can’t make it to the live show? Register, and we’ll send you the recording!

Ask Me Anything: Sarah O'Keefe (Scriptorium) and Patrick Bosek (Heretto)
2026-04-08 11:00 - 12:00
In a recent podcast, Sarah O’Keefe (Scriptorium) and Patrick Bosek (Heretto) discussed AI governance and human intervention. Here’s your chance to join the discussion. Join us for an AMA!

Wednesday, April 8th
11 am Eastern
Register on Zoom

ConVEx 2026
2026-04-13 08:00 - 2026-04-15 17:00
Join us in Pittsburgh for the 2026 ConVEx content conference! The Scriptorium team will speak in several sessions.
Death and Tax-onomies: Metadata with Minimal Pain
Business-related metadata is a critical piece of your DITA content model. But taxonomy work is overwhelming to many people. In this session, Allison Beatty shares how the fields of library science and knowledge management offer tools that let you avoid reinventing the wheel. In this presentation, you’ll learn about the Dublin Core Metadata Initiative (DCMI), how it maps to the DITA content model, and how you can use the Dublin Core standard to develop your organization’s metadata.
Tag, you’re it! Playing nice with DITA
Marketing, technical, training, and support teams often create content in silos, leading to duplication and inconsistency. In this session, Jake Campbell details how DITA provides a common set of rules that enables collaboration while preserving each team’s unique goals.
This session highlights how metadata supports discovery and targeted publishing, how taxonomies promote clarity without semantic overload, and how highly designed materials can be adapted into DITA without losing impact. We’ll also explore strategies for creating reusable, modular content that flows across teams to improve consistency and customer experience, creating a coordinated, sustainable content ecosystem.
AI and Content: Avoiding Disaster
As a purveyor of high-stakes technical content, Scriptorium CEO Sarah O’Keefe is watching the rise of AI with alarm. Our interest in automation and new technologies is on a collision course with our mandate to deliver timely, accurate information. Join Sarah’s session to learn how to futureproof your content operations for AI and beyond.
Register on the conference website
Want to make sure we meet? Contact us to schedule a private meeting with our team during ConVEx.

AEM Guides conference 2026
2026-04-18 - 2026-04-19 | The Venetian Resort Las Vegas, 3325-3355 S. Las Vegas Boulevard, Las Vegas, NV, United States
Will we see you in sunny Las Vegas for the 2026 AEM Guides conference? If so, make sure you hear Sarah O’Keefe’s keynote session!
The Great Escape: Managing Content in an AI World
Join us as Sarah talks through the strategic implications of AI for content professionals: the power shift from authors to consumers, the rise of synthetic content, and the role of trust.
Register on the conference website.
Want to meet with Sarah during the event? Contact us!

UI for AI: Responsible content delivery (webinar)
2026-05-06 12:00 - 13:30
With AI, users are taking control over content delivery. They can summarize, personalize, translate, and rewrite to their hearts’ content. But what are the risks? If the user can shorten content, do critical warnings fall away? What does this do to accuracy and completeness?
Content professionals must establish guardrails that keep users safe in AI-powered interactions and ensures the integrity of the communication. We must re-enter the UI arena.
Join Sarah O’Keefe, CEO of Scriptorium, and Fabrice Lacroix, CEO of Fluid Topics, as they explore strategies and share examples of UI for AI that empower users while protecting them—and your organization—from misinterpretation, incomplete information, and compliance breaches.
Register for the webinar

Conversational AI: The cost of ignoring structured content (webinar)
2026-05-13 11:00 - 12:00
Conversational AI is everywhere, but reliable AI responses depend on reliable content. So, how do you ensure your content is reliable? Join us on Wednesday, May 13th, at 11 am Eastern for our next episode of “Let’s Talk ContentOps!”

Guest Rahel Bailie, Content Solutions Strategist at Content Seriously, and host Sarah O’Keefe, Founder & CEO of Scriptorium, examine how the intersection of structured content and conversational AI has evolved. They also discuss practical next steps that organizations can take to create a successful AI content strategy.
During the show, attendees will learn:

What structured content is and how it fuels reliable conversational AI responses
How technical writers and conversation designers can collaborate for optimal output
The practical next steps for creating successful AI outcomes

Register for the webinar on BrightTalk
Can’t make it to the live show? Register, and we’ll send you the recording!
Let’s Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

How to survive the four horsemen of the "AIpocalypse" (webinar)
2026-05-20 13:00 - 14:00
Confront the chaos that generative AI can unleash on your content and discover how to regain control. In this practical session, Torsten Machert (Congree Language Technologies) and Sarah O’Keefe (Scriptorium Publishing) reveal the four biggest threats that undermine quality when you rely on GenAI for content creation:

no suitable metadata concept
no classification
no company-specific language
no company-specific terminology

Explore actionable strategies to address these challenges so your output remains consistent, accurate, and unmistakably yours.

Wednesday, May 20th
1 pm Eastern
Register for the webinar on BrightTalk

Adobe DITAWORLD 2026
2026-06-23 08:00 - 2026-06-25 17:00
See our team in action at Adobe DITAWORLD 2026! This online event brings you industry-leading insights on content ops and beyond.
Sharks ahead: AI opportunities and risks

In this panel discussion, Sarah O’Keefe (Scriptorium), Nick Fernholz (Red Hat), Mark Kelley (Northern), Dr. Carlos Evia (Virginia Tech), and Ulrike Parson (Parson AG) discuss the opportunities and risks ahead for AI and content. How will academia respond to AI? What does the regulatory landscape look like in Europe? What does it mean to be AI-first?

Day 2: Wednesday, June 24th
11:45 am PDT

Register for Adobe DITAWORLD 2026 on the conference website.

Behind the pages: An exclusive preview of our upcoming book (webinar)
2026-07-22 11:00 - 12:00
Find out what Sarah O’Keefe & Dr. Carlos Evia are concocting on July 22nd at 11 am Eastern!

Register for the webinar here.

LavaCon 2026
2026-10-25 - 2026-10-28
Join our team in Charlotte, NC, for LavaCon 2026! You’ll hear us speak in the following sessions:
The barbarians are at the gate (keynote)
The arc of publishing is the slow destruction of gatekeepers. The invention of writing took away the voice of the author or storyteller. The printing press separated formatting and copying. And today, content consumers have broken through the last gate with AI. Instead of gratefully accepting a document from a benevolent publisher, the content consumer can repackage content into a different format and a different language. They can ask for more or less detail, additional examples, or targeted information.
In this session, Sarah O’Keefe (Scriptorium) answers critical content ops questions. How do we respond to this new development in our role as content experts? What does it mean to lose control over content delivery?
Session details:

Monday, October 26th
4 pm EDT

From chaos to clarity: Streamlining regulated global content (case study)
By early 2026, Insulet expanded sales of its Omnipod insulin pumps to over 20 countries and almost as many languages. The rapidly growing customer base, continually expanding product lines, and increasing number of regulatory requirements significantly outpaced the inefficient desktop publishing processes left over from the early days of medical device manufacturing.
Insulet made a strategic move to DITA in late 2025 to centralize content, eliminate manual work, and streamline production through intelligent content reuse, rich metadata, release management, and automated publishing.
In this session, Leah Catania (Insulet) and Bill Swallow (Scriptorium) discuss the factors that led to the transition to DITA and explore the benefits of such a move in a highly regulated industry. Leah and Bill break down the challenges faced, efficiencies gained, and lessons learned along the way, including:

Navigating the maze of Good “X” Practice (GxP) requirements – for the content itself and the tools involved.
Mapping completely unstructured content and inconsistent formatting to structured content with templatized outputs.
Consolidating dozens of different baseline guides into a handful of “global” English baselines through content reuse and conditional filtering.
Adapting content written for printed guides to be used in a mobile-first HTML output for in-app help, while still maintaining as much content reuse as possible.

Session details:

Wednesday, October 28th
9:30 am EDT

Don’t miss these live sessions!
Register for LavaCon 2026 on the conference website.
