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Podcast transcript

Full transcript of finance in tech comm podcast

00:00 Sarah O’Keefe: Welcome to the Content Strategy Expert’s podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

Hi, everyone, I’m Sarah O’Keefe. In episode 15, we have a special guest, Erin Vang. Erin is the owner and principal pragmatist of Global Pragmatica, which provides statistical management and content strategy consulting to Fortune 500 companies. Erin’s been doing that since 2008 and has also held senior management positions at Dolby Labs, SAS, and SYSTAT, in software technical communications, QA, program management, and localization. Erin, welcome.

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Content strategy White papers XML

Structured authoring and XML

Coauthored by Sarah O’Keefe and Alan Pringle

First published in 2001.

Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.

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