Resources for 3 key trends in content operations
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
Tag: CaaS
ContentOps 2024 Boom or Bust? (webinar)
Scriptorium principals Sarah O’Keefe, Alan Pringle, and Bill Swallow have decades of experience in the content industry. In this webinar, they share their analysis of key content operations trends.
After watching, you’ll learn
- Three key trends in content operations
- The predicted impact of these trends in 2024
- How your organization should adapt
Ask Alan Anything: Resolving pain in content operations (podcast, part 2)
In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.
“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”
— Alan Pringle
Food for thought: What content ops and cooking have in common
Once again, it’s that time of year—the time when we use food analogies to explain critical concepts about content strategy, operations, and more!
(Who are we kidding. It’s always time for that.)
Takeaways from TechLearn 2023
Our team taught and learned so much during TechLearn 2023. Here are some insights from our test kitchen demonstration, the L&D healthcare series, and more!
(Warning: Images of delicious New Orleans food will make you envious.)
CaaS makes it easier to deliver custom content
To provide the best customer experience, you need customized content that goes beyond what “traditional” publishing can do. Content as a Service (CaaS) offers a solution for complex content delivery requirements.
Content ops stakeholders: Content consumers (podcast)
In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.
“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”
– Bill Swallow
Is Content as a Service right for you?
Content as a Service (CaaS) changes publishing from a “push” model to an on-demand model. If you’re looking to pull content from multiple sources and incorporate more flexibility into your content operations, it may be time to consider CaaS. Here are some resources to help you get started:
Content as a Service (podcast, part 1)
In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service.
“Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or where or when you access it, then you can’t build it statically. That’s one of the things you’ll never get from a PDF.”
– Patrick Bosek
Scriptorium 25th anniversary
Scriptorium was founded in 1997, which makes 2022 our 25th anniversary year. A lot has changed since 1997, but our overall focus remains the same. From the beginning, we have offered services at the intersection of content, publishing, and technology.
