Tag: change management

Full transcript of Content strategy pitfalls podcast: change management

Gretyl Kinsey: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In Episode 29, we continue our occasional series on content strategy pitfalls. Our focus today is change management. What are some common change management pitfalls and how might the intrepid content strategist avoid or handle them?

Gretyl Kinsey

June 5, 2018

Podcast

Content strategy pitfalls podcast: change management

The next installment in an occasional series on how to avoid pitfalls in your content strategy.

In this podcast, Gretyl Kinsey and Bill Swallow discuss common change management problems and how to make sure your content strategy accounts for them.

Gretyl Kinsey

June 4, 2018

Opinion

Content strategy versus human nature

Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.

Bill Swallow

May 21, 2018

Podcast transcript

Full transcript of transitioning from strategy to implementation podcast

00:00 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 11, we’ll talk about transitioning from a developed content strategy to implementation of that strategy.

Sarah O'Keefe

August 17, 2017

Podcast

Transitioning from strategy to implementation (podcast)

In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?

Bill Swallow

August 17, 2017

Opinion

Change management during mergers

Last year we wrote about content strategy after mergers and acquisitions. While many infrastructure decisions and changes need to be made, change management on the personnel side is critical for success.

Things have changed since we wrote this! Check out new insights from our team in this post.

Bill Swallow

August 7, 2017

Webinar

Webcast: The technology is the easy part! Leading through change

Change is constant in technical communication. Whether dealing with new technology, shifts in organizational structures, or growing business requirements, content creators must be able to adapt. In this webcast recording, a panel of content experts—Jack Molisani of The LavaCon Conference and ProSpring Staffing, Erin Vang of Dolby Laboratories, Sarah O’Keefe of Scriptorium, and moderator Toni Mantych of ADP—answer questions and give advice about dealing with change in the industry.

Gretyl Kinsey

March 28, 2016

white Scriptorium owl on a blue background

Opinion

XML overview for executives

Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands the potential business benefits of XML publishing but not the technical details. This article provides an XML overview for executives. What do you need to know before you decide to lead your organization into an XML world?

Sarah O'Keefe

January 20, 2015

Content strategy

Content strategy and relocation: the trauma is the same

We moved into a new office at the end of October. The new space is bigger and nicer than the old space, but nonetheless, the moving process was painful. As a child, I moved several times and changed schools every two or three years. I then landed in North Carolina for college and stayed put. It occurs to me that a new content strategy introduces much of the same pain as relocation.

Sarah O'Keefe

December 1, 2014

Opinion