In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
Change is constant in technical communication. Whether dealing with new technology, shifts in organizational structures, or growing business requirements, content creators must be able to adapt. In this webcast recording, a panel of content experts—Jack Molisani of The LavaCon Conference and ProSpring Staffing, Erin Vang … Read More
Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands … Read More
We moved into a new office at the end of October. The new space is bigger and nicer than the old space, but nonetheless, the moving process was painful. As a child, I moved several times and changed schools every two or three years. I … Read More
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of … Read More
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.
We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.