Tag: Change management

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XML overview for executives

Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands the potential business benefits of XML publishing but not the technical details. This article provides an XML overview for executives. What do you need to know before you decide to lead your organization into an XML world?

Sarah O'Keefe

January 20, 2015

Content strategy

Content strategy and relocation: the trauma is the same

We moved into a new office at the end of October. The new space is bigger and nicer than the old space, but nonetheless, the moving process was painful. As a child, I moved several times and changed schools every two or three years. I then landed in North Carolina for college and stayed put. It occurs to me that a new content strategy introduces much of the same pain as relocation.

Sarah O'Keefe

December 1, 2014

Opinion

From soccer balls to content strategy: the kick of change resistance

Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.

Alan Pringle

June 10, 2014

Opinion

Beware the monster of change management: THE MAGNIFIER

For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”

Alan Pringle

April 15, 2014

Opinion

Tools, the content strategy killers

Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.

Alan Pringle

March 17, 2014

Opinion

Are you ready to rumble for your content strategy?

If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.

Alan Pringle

November 19, 2013

Opinion

Why is content strategy implementation hard?

We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.

Sarah O'Keefe

September 10, 2013

Opinion

Pay no GREAT attention to that man behind the curtain

Every department has its resident tech wizard: the maintainer of the templates, the DITA Open Toolkit, the wiki, and so on. What happens when that wizard flies off to a new kingdom?

Alan Pringle

March 25, 2013

Opinion

The true cost of incumbency bias

When selecting authoring and publishing tools, there is an unfortunate human instinct to cling to the familiar. This ranges from a slight preference for the tool currently in use to “You will pry this software from my cold, dead hands.”

Sarah O'Keefe

July 3, 2012

Opinion

“Trust me” isn’t a business plan

Knowing you can rely on someone is vital to professional relationships. But when it comes to proposing process change, the words “trust me” are never, ever enough.

Alan Pringle

January 30, 2012

Tag: Change management

XML overview for executives

Content strategy and relocation: the trauma is the same

From soccer balls to content strategy: the kick of change resistance

Beware the monster of change management: THE MAGNIFIER

Tools, the content strategy killers

Are you ready to rumble for your content strategy?

Why is content strategy implementation hard?

Pay no GREAT attention to that man behind the curtain

The true cost of incumbency bias

“Trust me” isn’t a business plan

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