Tag: Content as a Service
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service.
“Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.”
– Patrick Bosek
Content as a Service (CaaS) means that you make information available on request. The traditional publishing model is to package and format information into print, PDF, or websites, and make those collections available to the consumer. But with CaaS, consumers decide what information they want and in what format they want it.
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe