Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content … Read More
The importance of content governance (podcast)
In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance. “An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it … Read More
Content scalability: Removing friction from your content lifecycle
First published in Intercom (October 2020) by the Society for Technical Communication. Scalable content requires you to assess your content lifecycle, identify points of friction, and remove them. Company growth magnifies the challenges of information enablement. When you grow, you add products, product variants, markets, … Read More
Scaling smart content across the enterprise
Gretyl Kinsey / Content strategy, Smart contentLeave a Comment
Are your content development processes manual, inconsistent, or unable to scale up to meet larger demands? If so, you may be ready to look into a smart content solution. Smart content — or content that’s semantically structured, modular, and flexible — can help increase efficiency … Read More