“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Full transcript of Battling content strategy inertia podcast
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we … Read More
Battling content strategy inertia podcast
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?
Cleaning up your product content lifecycle
The product content lifecycle should result in information that is traceable–each data point in a document should point back to a database or another information source from which the data point was derived. But unfortunately, we are not there yet.