First published in Intercom (October 2020) by the Society for Technical Communication. Scalable content requires you to assess your content lifecycle, identify points of friction, and remove them. Company growth magnifies the challenges of information enablement. When you grow, you add products, product variants, markets, … Read More
The content lifecycle: Archiving
You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach … Read More
Document ownership in your content development workflows (podcast)
In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. … Read More
Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Full transcript of Battling content strategy inertia podcast
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we … Read More
Battling content strategy inertia podcast
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?
Cleaning up your product content lifecycle
The product content lifecycle should result in information that is traceable–each data point in a document should point back to a database or another information source from which the data point was derived. But unfortunately, we are not there yet.