Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on … Read More
Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Understanding content strategy as a specialized form of management consulting
First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication. Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. This white paper is also available in PDF format. Abstract Purpose: The goal of this article is to position … Read More
What is content strategy? (podcast)
In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate?
Full transcript of Content strategy pitfalls podcast: migration
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today … Read More
Content strategy pitfalls podcast: migration
The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration.
The content strategy of things
This post is a recap of the presentation I delivered at Localization World Berlin on June 4, 2015. It describes how and why to adapt a content strategy in support of The Internet of Things. The presentation slides are available on SlideShare. What is the … Read More
Content management and localization – finding the right fit
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.