Lightbulb moments from ConVEx
If you didn’t see our team in action at ConVEx this year, here are the highlights from our sessions.
Tag: content management
Content fragmentation with special guest Larry Swanson (podcast)
In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.
“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”
Transitioning to a new CCMS (podcast)
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.
“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”
– Alan Pringle
The importance of terminology management (podcast)
In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management.
“If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.”
– Sharon Burton
Life with a content management system (podcast)
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Managing multiple languages in the authoring process
Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on the same document—can be difficult if employees do not speak the same language fluently (or at all).
Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Understanding content strategy as a specialized form of management consulting
Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices. Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects. Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices. Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.
Abstract
What is content strategy? (podcast)
In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate?
Full transcript of Content strategy pitfalls podcast: migration
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?
