In episode 110 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe continue their discussion about executives as important stakeholders in your content operations.
“You need to understand how decisions in your organization are made and where the real power is.”
– Sarah O’Keefe
In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations.
“An executive wants to know how a tool is going to solve business problems and support company goals. They don’t care about the widgets and what they do. They want to know about business problems being solved.”
– Alan Pringle
Sarah O’Keefe is speaking at the January meeting. Join the meeting for a discussion about content operations and Scriptorium’s Content Ops Manifesto.
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
Let’s take a look at some of our highlights from the year, including posts and podcasts on content operations (content ops) and personalization.
In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations.
“The IT department can be such a great ally on a content ops project. IT folks are generally very good at spotting redundancies and inefficiencies. They’re going to be the ones to help whittle that redundancy down.”
– Alan Pringle
In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning.
“You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us support things we may not even be thinking about or may not even exist right now?”
– Alan Pringle
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss the Scriptorium Content Ops Manifesto.
“The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.”
– Sarah O’Keefe
Content Operations (content ops or ContentOps) is the engine that drives your content lifecycle.
The Scriptorium Content Ops Manifesto describes the four basic principles of content ops:
