In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook to your content by measuring your content strategy ROI.
00:00 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 11, we’ll talk about transitioning from a developed content strategy to implementation of that strategy.
In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… What’s changed, what’s stayed the same, and what does the future look like?
Two weeks ago, The LavaCon Conference made its return to Dublin, Ireland. Before I dive in, thanks to Jack Molisani for yet another fun and insightful LavaCon conference!
A content strategy implementation requires you to address multiple technical facets: tool and process integration, specifications for how content is delivered, and so on. These technical details, however, are of little interest to the executives who control funding. They are much more interested in seeing results to justify continued spending.
My 2017 trend is the impact of machine translation on content strategy.
The ghoulish nasties I depicted two years ago in Content Strategy vs. The Undead continue to haunt content strategy implementations and information development projects.
They just… won’t… DIE!
However, they are not the only monsters that can terrorize your content strategy implementation.
