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Tag: content strategy

Localization

Making localization “better”

This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October.

Localization issues are a primary reason companies seek help with a new content strategy. One of the most common questions we hear is, “How do we make our localization process better?”

When we’re asked this question, we turn the question around. What is wrong with your current localization process? What would you like to improve? How do you define “better?”

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Content strategy

Content strategy after mergers and acquisitions

Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, the merged organization must also unify content development.

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Content strategy

Your content strategy easy win

You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right?

A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy win” during implementation will give you momentum.

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