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Tag: content strategy

Podcast

Content strategy ROI (podcast)

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.

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Podcast

20 years of content strategy (podcast)

2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… What’s changed, what’s stayed the same, and what does the future look like?

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