Tag: content strategy
Content should not be an obvious tourist
When you travel, do people ask you for directions and address you as if you live in the area? I’ve had that happen a few times, and friends and colleagues have shared similar experiences.
You may not stand out as an obvious tourist on your travels. But does the content you distribute fit in as well across different environs?
Lean content strategy
Lean manufacturing begat lean software development which in turn begat lean content strategy.
What does lean content strategy look like?
Plumber’s guide to content workflows
Last week I was working in my home office when I heard an odd hissing sound. Upon investigation, I found that my hot water heater had decided to empty itself onto the basement floor.
Fortunately I had some failsafes in place; the heater’s pressure release valve was doing its job by routing scalding hot water onto the floor, and my floor is slightly slanted toward a drain in the floor. This got me thinking (because my brain is oddly wired this way) about failsafes in content workflows.
Localization: are you the weakest link?
There is an old proverb that says, “a chain is only as strong as its weakest link.” While many of the links in the chain could be quite strong, it only takes one weak link to break the chain. There is one process chain in particular where this proverb rings true: localization. However, more often than not, little or nothing is done to identify and strengthen the weakest link in that process.
Content strategy amateur hour
“My team is looking into how we can use <incumbent tool> to handle our new content requirements.”
That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.
Waterfall content development? You’re doing it wrong.
Product development, content development, and localization processes are too often viewed as a waterfall process.
This is not at all accurate.
Webcast: Risky business: the challenge of content silos
In this webcast recording, Sarah O’Keefe discusses how content silos make it difficult to deliver a consistent, excellent customer experience. After all the hard work that goes into landing a customer, too many organizations destroy the customer’s initial goodwill with mediocre installation instructions and terrible customer support.
Do you have a unified customer experience? Do you know what your various content creators are producing? Join us for this thought-provoking webcast.
Localization, scalability, and consistency
When companies need to change the way they’re producing content, localization and scalability can be two of the biggest motivating factors. If your company’s content is not consistent, you may face significant challenges with translating it into new languages or distributing it via new platforms. A content strategy that embraces consistency and emphasizes planning for the future will help your company navigate these changes more smoothly.
Things have changed since we wrote this! Check out the latest post here with new insights from our team.
The content strategy of things
This post is a recap of the presentation I delivered at Localization World Berlin on June 4, 2015. It describes how and why to adapt a content strategy in support of The Internet of Things. The presentation slides are available on SlideShare.
What is the content strategy of things? To simplify definitions, content strategy is the planning for and governance of the content lifecycle, and the Internet of Things is the connecting of devices and software to provide greater value. To adapt content strategy to the Internet of Things, the content strategy of things can be defined as the planning for and governance of connected content to provide greater value.
