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Tag: content strategy

Content strategy Webinar

Webcast: Content Strategy vs. The Undead

Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!

In this webcast, which debuted at Lavacon 2014, Bill Swallow takes a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and shows you what can be done to keep your content strategy implementation from turning into a fright fest.

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Analysis Content strategy

Buyer’s guide to CCMS evaluation and selection (premium)

“What CCMS should we buy?”

It’s a common question with no easy answer. This article provides a roadmap for CCMS evaluation and selection.

First, a few definitions. A CCMS (component content management system) is different from a CMS (content management system). You need a CCMS to manage chunks of information, such as reusable warnings, topics, or other small bits of information that are then assembled into larger documents. A CMS is for managing the results, like white papers, user manuals, and other documents.

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