Tag: content strategy

Developing a strategy for learning content

Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s important to develop a plan for creating, updating, and delivering learning content as efficiently as possible. Here are some tips for addressing learning content as part of your content strategy.

Gretyl Kinsey

March 15, 2021

Content strategy

The content lifecycle: Archiving

You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach is an important part of your content strategy and is often overlooked.

If you are moving from one content environment to another, you only want to convert what’s necessary. Archiving and organizing your content will help you decide what legacy content you want to convert. Here are some things to keep in mind when putting a plan in place for archiving content.

ScriptoriumTech

February 22, 2021

Content strategy XML

Connecting the XML and web CMS mindsets

Good news: The technical problem of integrating marketing and technical content has been solved.

Bad news: The hard work is just starting.

The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.

Sarah O'Keefe

February 8, 2021

white Scriptorium owl on a blue background

ConVEx

ConVEx is a virtual experience for content developers. Scriptorium will be sponsoring and exhibiting during the event. Gretyl Kinsey’s presentation, Scaling Smart Content Across the Enterprise, will be available in the ConVEx library. Gretyl will also be available for a candid conversation on Monday, April 26th at 3:00 p.m. ET.

Sarah O’Keefe is participating in a panel on Wednesday, April 28th at 10:30 a.m. ET called Tools & Development: Courtship, Commitment, and Relationship Goals. You can also join Scriptorium in the afternoon on the 28th at 1:00 p.m. ET for Content strategy networking. Take a break and chat with us about content strategy or chocolate.

ScriptoriumTech

February 3, 2021

Podcast Podcast transcript

Understanding information architecture (podcast)

In episode 88 of The Content Strategy Experts podcast, Alan Pringle and special guest Amber Swope of DITA Strategies talk about information architecture.

“Information architecture is a role, not necessarily a position, but by ignoring it, you end up without the discipline and the consistency that really enables great customer experiences.”

– Amber Swope

Alan Pringle

February 1, 2021

Screenshot of creating a new post in Wordpress

Content strategy

Publishing consistent content across the enterprise

Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.

ScriptoriumTech

January 25, 2021

Content strategy

Structured content and evolving needs

When we look at structured content, the first priorities are usually efficiency and cost savings. These savings are gained through intelligent content reuse and automated content delivery. The implicit promise of structured authoring is consistency; use structure, get consistent content. But this isn’t always the case, nor should it be.

Bill Swallow

January 18, 2021

Podcast Podcast transcript

Finding the value when selling structure (podcast)

In episode 87 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Nenad Furtula of Bluestream talk about finding the value when selling structure. Why do so many tech pubs departments fail to get support for structured content and what can we potentially do to change that?

Sarah O'Keefe

January 11, 2021

MEGAComm

MEGAComm is a conference for technical communicators, marcom professionals, and content managers. Bill Swallow will present The evolution of smarter content at 9:00 a.m. ET on Wednesday, February 10th.

ScriptoriumTech

January 8, 2021