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Tag: content strategy

Content strategy

Improving structured content for authors

Structured content authoring tools behave differently than traditional tools like Microsoft Word, which causes difficulty or reluctance among authors to use them. Structured content imposes strict rules around content purpose (semantics) and placement. These tools diverge from the traditional WYSIWYG (what you see is what you get) look and feel, which can be jarring for many authors. Fortunately, many structured authoring tools can be modified to feel less imposing.

Bill Swallow
April 19, 2021
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Podcast Podcast transcript

How to align your content strategy with your company’s needs (podcast)

In episode 92 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle share how you get started with a content strategy project and what you can do if you really don’t have a solid grasp on your needs.

“It’s about opening yourself up to getting feedback from someone who’s done this stuff before, and may come up with some solutions that you didn’t necessarily consider in your own thinking.”

–Alan Pringle

ScriptoriumTech
March 22, 2021
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Content strategy DITA

Developing a strategy for learning content

Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s important to develop a plan for creating, updating, and delivering learning content as efficiently as possible. Here are some tips for addressing learning content as part of your content strategy.

Gretyl Kinsey
March 15, 2021
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Content strategy

The content lifecycle: Archiving

You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach is an important part of your content strategy and is often overlooked. 

If you are moving from one content environment to another, you only want to convert what’s necessary. Archiving and organizing your content will help you decide what legacy content you want to convert. Here are some things to keep in mind when putting a plan in place for archiving content. 

ScriptoriumTech
February 22, 2021
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ConVEx

ConVEx is a virtual experience for content developers. Scriptorium will be sponsoring and exhibiting during the event. Gretyl Kinsey’s presentation, Scaling Smart Content Across the Enterprise, will be available in the ConVEx library. Gretyl will also be available for a candid conversation on Monday, April 26th at 3:00 p.m. ET.

Sarah O’Keefe is participating in a panel on Wednesday, April 28th at 10:30 a.m. ET called Tools & Development: Courtship, Commitment, and Relationship Goals. You can also join Scriptorium in the afternoon on the 28th at 1:00 p.m. ET for Content strategy networking. Take a break and chat with us about content strategy or chocolate.

Register.

ScriptoriumTech
February 3, 2021
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