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Tag: digital transformation

Podcast Podcast transcript

Structured content: the foundation for digital transformation (podcast)

In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.

If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.

– Amy Williams

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Podcast Podcast transcript

Content strategy success at Crown (podcast)

In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.

“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.

– Jodi Shimp

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Podcast Podcast transcript

Steps to structured content (podcast, part 2)

In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“Step five is when you’re  thinking even your structure is structured. You’re really thinking about how to take this to the highest possible level, how to get the most out of your automation, and how to make sure that the way you’re delivering your content is maximum efficiency.”

– Gretyl Kinsey

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Podcast Podcast transcript

Steps to structured content (podcast, part 1)

In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“It’s important to keep in mind when you move from step two to step three that your authoring tools may change. The writers might have gotten used to working with one set of tools in steps one and two. But as you move to structure, the tools that you’re using for unstructured content may not support the underlying framework for the structure that you’re moving forward with.”

– Bill Swallow

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Content strategy

Will it blend? Legacy content and digital transformation

Your digital transformation is underway! You have a plan for new content, new delivery, and new content experiences. But what do you do with all of that existing content? You may have a plan for actively maintained content, but you also have much older legacy content. What does your conversion strategy look like when you have very old documents and must continue to provide them, even if they are not changing?

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Analysis

The challenge of digital transformation

Digital transformation touches on every aspect of business operations. At Scriptorium, our focus is on high-value content, so our definition of digital transformation is also content-centric:

“Digital transformation is the use of technology to enrich information delivery.”

“Enriched” information is usually divided into two major categories:

  • Content delivery
  • Context

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